Audience Marketing Specialist

Haymarket Media • New York, NY

3d • Remote

About The Position

The Audience Marketing Specialist serves as the central operational engine and acquisition driver for the BMG Audience Development and Subscription Marketing team. This cross-brand role is responsible for executing performance marketing initiatives to grow audiences across MM+M, PRWeek, Campaign, and MCK, while streamlining data collection, maintaining subscriber databases, and executing monthly analytics workflows. By combining hands-on paid campaign management with key operational support, this role actively drives new reader acquisition while enabling subscription marketers to optimize revenue generation. The ideal candidate is a hybrid growth marketer who is highly organized, analytical, and skilled at deploying paid media strategies alongside cross-platform audience management.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field
• 3+ years of experience in digital marketing, paid media, or audience development.
• Hands-on experience or working knowledge of managing search engine marketing (SEM), paid social ads platforms (LinkedIn, Meta), and programmatic/display networks.
• Proficient with spreadsheets (Google Sheets, Excel formulas, pivot tables) and cross-platform analytics to measure campaign ROI and conversion metrics.
• Exceptional organizational skills with a proven ability to manage ad budgets, media schedules, and database workflows simultaneously.
• Strong written, verbal, and visual communication skills, with the ability to articulate campaign performance insights to stakeholders.
• Ability to quickly learn proprietary publishing technologies, marketing automation tools, and database systems.

Nice To Haves

• A proactive growth practitioner enthusiastic about testing new paid marketing tactics, audience acquisition channels, and data workflows.
• Comfortable analyzing campaign metrics to draw actionable insights that drive measurable subscriber growth.
• Solid communication and presentation skills across written, verbal, and visual mediums.
• Agile problem-solver with a passion for taking action and optimizing campaigns when obstacles arise.
• Results-driven mindset, comfortable with performance targets, cost-per-acquisition goals, and a drive to win in a competitive media landscape.

Responsibilities

• Plan, build, and execute paid acquisition campaigns across SEM (Google Ads), paid social (LinkedIn, Meta), and programmatic advertising networks to drive new subscriber acquisition, high-value readers, and lead generation.
• Test and optimize diverse growth tactics including retargeting, native advertising, affiliate partnerships, and sponsored content programs to continuously expand brand reach and lower cost-per-acquisition (CPA).
• Monitor daily spend, creative performance, and conversion paths to continuously AB test ad copy, landing pages, and audience targeting parameters.
• Maintain monthly KPI trackers across all portfolio brands.
• Consolidate acquisition and engagement performance across paid channels, search engine marketing, social platforms, and site traffic.
• Process subscriber reclassifications, perform data verification checks within Omeda, and manage newsletter counts and onboarding tracking systems.
• Extract lead and requestor data for webinars, e-books, and CPL programs (including print/postal compliance).
• Deliver print order counts based on accurate audience figures.
• Build, deploy, track, and manage incentive payments for audience surveys.
• Conduct competitive analysis and research market trends to identify untapped growth channels and audience segments.

Benefits

• A competitive compensation package
• The salary range for this position is $55,000–$60,000.
• Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.
• Paid annual vacation, holiday and sick time off
• Comprehensive health plans including medical, dental and vision
• Competitive 401(k) investment options and generous company matching program
• Life insurance
• Commuter benefits
• Employee referral awards
• Tuition reimbursement
• Training opportunities through industry-recognized programs
• A creative and passionate workplace and a fun, collaborative team environment
• Three Week “Work from Anywhere” benefit, to ensure work life balance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level