Marketing & Audience Experience Manager

Dallas Symphony Association Inc•Dallas, TX

4d•Hybrid

About The Position

The Dallas Symphony Orchestra (DSO) is seeking a creative, collaborative, and organized marketing professional to serve as Marketing & Audience Experience Manager. This role is a new member of the Marketing, Communications & Media and Guest Services team. Reporting to the Director of Marketing & Audience Development, this role is responsible for executing the DSO's local advertising, in-venue marketing, and audience experience initiatives in support of ticket sales, subscriptions, and patron engagement. This is a highly collaborative, hands-on role that partners closely with Creative Services, Communications & Media, Guest Services & Ticketing, Meyerson Operations, and Artistic Operations to bring campaigns and activations to life across advertising, in-venue, and patron touchpoints.

Requirements

Bachelor's degree Marketing, Business Administration, Music Business, Communications or an equivalent combination of education and professional experience
Minimum of 1-3 years in marketing, with a focus on advertising, event production, or audience/patron engagement
Experience managing local advertising placements (radio, TV, print, OOH, or direct mail), including vendor and budget coordination
Working knowledge of audience feedback tools and post-event reporting
Strong writing and storytelling skills, with copywriting experience
Demonstrated ability to think both strategically and creatively
Ability to prioritize and manage multiple projects and deadlines across a variety of internal departments and external partners
Ability to troubleshoot and solve problems independently, while initiating and driving programs as a results-oriented team player
Creative aptitude for designing contests, giveaways, and interactive activations that build audience engagement
Strong analytical skills with the ability to evaluate audience engagement in real time and post-event, translating findings into strategy
Keen attention to brand consistency across in-venue materials, signage, and activations
Ability to adapt quickly to shifting priorities across multiple concurrent projects
Passion for the arts and a commitment to audience engagement and community impact
Proficiency in Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook

Nice To Haves

Experience in the arts, entertainment, or nonprofit sector
Experience planning and executing live event activations, promotions, or experiential marketing
Experience managing event logistics, including vendor coordination, staffing, and production timelines
Familiarity with Tessitura or a comparable CRM/ticketing platform

Responsibilities

Work with Director of Marketing & Audience Development (DMAD) to set campaign timelines—ensuring campaigns are coordinated with other Marketing and Development efforts
Manage ad buys for radio, TV, print, OOH and other media as needed
Manage in coordination with the Creative Services team, direct mail campaign logistics including creative production timelines, coordinating with mailing house, and communicating patron record updates to Guest Services.
Work in coordination with Digital Marketing Manager to ensure local advertising campaigns are timely and aligned
Adhere to established concert and campaign budgets, monitoring invoices and keeping up-to-date records
Support the DMAD with distribution plans for season brochures and promotional mailings
Schedule team member assignments for concert duty and communicate lobby activation responsibilities to staff
Maintain print and in-venue marketing materials including banners and stands, posters, digital signage, brochures and booklets, promotional giveaway items, etc.
Develop a plan for in-venue signage and collateral and work with Creative Services on design and timelines to make sure marketing collateral is always up to date
Create and schedule in-venue videos that are shown on the television monitors at each concert
Lead engaging, relevant activations for DSO concerts, community programs, donor events as applicable, and other patron touchpoints
Coordinate annual activations aligned with subscription marketing plans for early renewals, renewals, and acquisitions
Review all post-concert surveys and report on findings and opportunities for improvement with Meyerson Operations and Artistic Operations
Support the DMAD in community partnership execution through cross-promotion and audience engagement efforts
Collaborate with Communications & Media to gather patron stories, sentiments, and real-time feedback on activations
Work with the DMAD to identify KPIs for subscriber and patron experience success
Prepare monthly and campaign specific post-concert reports
Evaluate tactics, assess impact, and adjust strategies to improve the effectiveness of our traditional media marketing and patron experiences