Audience & Connections Strategist

Wpromote

6d•$68,000 - $78,000•Remote

About The Position

Great strategy starts with asking better questions. As an Audience & Connections Strategist on our Strategy & Insights team, you’ll dig into audience behavior, culture, competition, and market trends to uncover the insights that help our enterprise clients make smarter decisions. You’ll turn research into compelling stories, map consumer journeys, contribute to client strategy, and partner across Creative, Media, and Data & Analytics to bring ideas to life. If you’re naturally curious, love finding the “why” behind the data, and know how to turn an insight into a clear story and strategic opportunity, we’d love to meet you! At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

Requirements

3–5 years of experience, ideally within a digital agency, marketing research firm
A natural urge to dig past surface-level numbers to uncover the human behaviors underneath
A baseline understanding of core digital marketing channels (e.g., paid social, search, CTV, content, UX)
Familiarity with audience research platforms (e.g., MRI/Simmons, Kantar, GWI, Resonate, MediaRadar, Pathmatics), Social Listening platforms, and an interest in using AI tools to accelerate research synthesis
Proficiency in Google Slides, with experience building and formatting polished, professional presentations and decks
Clear, organized written and verbal communication, with strong presentation skills and attention to detail when developing and delivering decks, documents, and other client-facing materials
Bachelor’s degree in Advertising, Marketing, Communications, or a related field

Responsibilities

Pulling data and synthesizing research across Consumer, Company, Category, and Culture (4 Cs) to surface opportunities and barriers for client brands.
Drafting preliminary strategic recommendations, competitive audits, and client presentation slides under guidance from senior strategists.
Assisting in building consumer journey maps, identifying key digital touchpoints, high-intent moments, and channel-specific communication tasks.
Tracking emerging digital, cultural, and industry trends to fuel creative brainstorms and keep the agency team informed.
Partnering with creative, media, and data & analytics teams on day-to-day deliverables to ensure concepts align with strategic objectives.
Supporting pitch teams by conducting background research, organizing market data, and contributing ideas in pitch brainstorms.