Analyst, Audience Insights

Haymarket Media•New York, NY

2d•Hybrid

About The Position

Haymarket Media, Inc. is seeking an Analyst to join its Audience Insights team. The position is based in the New York, NY office and follows a hybrid schedule, with three days in the office depending on business needs. The Analyst compiles regular data reporting and custom audience counts for clients across the Medical Communications Group (MCG) and Business Media Group (BMG), with a focus on MCG campaigns. The role prepares audience requests for targeted advertising programs and delivers scheduled and ad hoc reports for digital programs, live and virtual events, lead generation, and other channels. The Analyst also collaborates with sales support, Data Engineering, and Business Intelligence teams to provide client insights, support data onboarding, and develop business dashboards.

Requirements

Minimum of one year of related experience; ideally three years.
Knowledge of the digital landscape, technologies, and practices.
Self-starter with strong attention to detail, organizational skills, time management, and communication skills.
Strong analytical skills, including the ability to collect, organize, analyze, and disseminate significant amounts of information accurately and with attention to detail.
Strong Google Sheets capabilities and Excel skills, including use of VLOOKUPs, SUMIFs, COUNTIFs, and AVERAGE/MAX/MIN functions.
Willingness and ability to learn other data platforms, such as Google Analytics and Looker.

Nice To Haves

Bachelor of Science degree in a related field preferred.
Experience with SQL and Python preferred.
Knowledge of medical terminology preferred.

Responsibilities

Manage intake of target files from clients and ensure timely distribution to appropriate internal stakeholders.
Generate presale audience counts for MCG and BMG sales teams for proposals and requests for proposals (RFPs).
Develop custom audience counts for targeted programs and provide general audience insights for proposals and RFPs.
Work with the sales support team to understand client needs and use existing tools to provide applicable data, analysis, and insights.
Maintain, create, and distribute reports from internal and third-party data platforms for digital programs, live and virtual events, webcasts, podcasts, lead generation campaigns, social platforms, and other programs for presentation to external clients.
Quality-check and validate reports by reviewing data from multiple sources to ensure accuracy for clients.
Create and maintain a schedule of weekly and monthly client reports and meet deadlines.
Work with Data Engineering and Business Intelligence teams to develop requirements for onboarding new data sources and creating visualization dashboards for the business.