Audience Insights Lead

Unity Technologies•New York, NY

1d•$139,400 - $265,400

About The Position

Unity is seeking an Audience Insights Lead to build and lead its audience insight capability. The role turns research, product data, and social listening into clear insights that inform business decisions. The lead will establish research methodology and precision standards, select and manage research partners and their budget, and own Unity’s ongoing perception tracking study and the measures used to assess developer and customer goodwill, understanding of strategy, and internal trust. The role combines research, product usage data, and social listening into coherent insights, develops frameworks for tracking audience sentiment, and presents findings and recommendations directly to senior leadership, including perspectives that challenge assumptions. The position calls for strong written and verbal communication, experience with brand and research methodology, enthusiasm for incorporating AI tools into analysis and workflow, and curiosity about what people need to know. Experience managing perception tracking, using social listening or community sentiment tools, and building or mentoring a small insights team are advantageous. Professional English communication is required because the role regularly involves colleagues and partners worldwide.

Requirements

Effective written and verbal communication, including the ability to translate technical findings into clear business recommendations.
Experience with brand and research methodology.
Enthusiasm for using AI tools as a core part of day-to-day analysis and workflow.
An inquisitive, curious approach to understanding what people actually need to know.
Comfort presenting insights and recommendations directly to senior leaders, including views that may challenge prevailing assumptions.
Sufficient knowledge of English for professional verbal and written exchanges, with frequent communication with colleagues and partners worldwide.

Nice To Haves

Experience commissioning or managing brand or perception tracking studies.
Familiarity with social listening or community sentiment tools.
Experience building a small team or mentoring others in a research or insights function.

Responsibilities

Lead Unity’s audience insight capability end to end, including a continuous research program.
Select and manage external research vendors, including ownership of the associated budget.
Set research methodology and precision standards before research is commissioned.
Own Unity’s standing perception tracking study and measures of developer and customer goodwill, understanding of strategy, and internal trust.
Combine research, product usage data, and social listening into a coherent set of insights.
Build frameworks and measures to track audience sentiment.
Present findings and recommendations directly to senior leadership, including perspectives that challenge existing assumptions.

Benefits

Comprehensive health, life, and disability insurance.
Commute subsidy.
Employee stock ownership.
Competitive retirement or pension plans.
Generous vacation and personal days.
Leave and family-care programs supporting new parents.
Office food snacks.
Mental health and wellbeing programs and support.
Employee Resource Groups.
Global Employee Assistance Program.
Training and development programs.
Volunteering and donation matching program.
Potential eligibility for equity awards and company incentive plans, such as annual discretionary bonuses or sales commissions.