Manager, Audience Insights and Analysis

PBS • Arlington, VA

1d

About The Position

PBS Business Intelligence supports PBS and its member stations by providing insight into audience and member behavior and trends that inform organizational decision-making. The Manager, Audience Insights is a research generalist supporting PBS’s general audience content and marketing teams. The position conducts qualitative and quantitative primary research into attitudes toward public television, motivations to donate, and perceptions of the PBS brand, and combines that research with analysis of Nielsen, Google Analytics, and syndicated sources to develop a comprehensive view of audience behavior across platforms.

The Manager works independently on most assignments and serves as a point of contact for stakeholders with audience-related questions. The role designs and executes research, analyzes and reports on audience data, communicates findings and recommendations to cross-functional audiences, and builds relationships with member station colleagues. Research vendor work is handled day to day, with scope, contract, and budget matters escalated to the Senior Director.

Requirements

• Three to five years conducting primary research and/or analyzing digital, syndicated, or media measurement data, or an equivalent combination of experience and education.
• Hands-on experience with a survey platform such as Qualtrics, SurveyMonkey, Alchemer, or Forsta, including questionnaire programming, fielding, and data cleaning.
• Experience with at least one syndicated or digital analytics tool, such as Nielsen (including NPOWER), Google Analytics, MRI, or YouGov.
• Strong analytical skills, including comfort with media math and translating data into a clear story.
• Strong Excel and PowerPoint skills, including the ability to present research and data visually.
• Bachelor’s degree in marketing, research methods, business, or a related field, or an equivalent combination of education and experience.
• Clear written and verbal communication, with the ability to adjust detail to the audience.
• Strong organization when managing overlapping deadlines and competing stakeholder requests within time and budget constraints.
• Ability to work independently and collaboratively with internal colleagues and external vendors.
• Interest in television and streaming content and in what draws people to it.
• Ability to learn new research and analytics platforms quickly.

Nice To Haves

• Experience moderating or supporting qualitative research, such as focus groups or in-depth interviews.
• Familiarity with a business intelligence platform such as Domo, Tableau, or Power BI.
• Working knowledge of SQL or another query language.
• Experience in media, public media, or another content organization.

Responsibilities

• Design, program, and field primary research studies, including surveys, focus groups, discussion guides, and other qualitative and quantitative instruments, in partnership with internal clients.
• Analyze and report survey results, translating findings into clear recommendations rather than data summaries.
• Advise PBS colleagues on research needs and recommend the methodology, instrument, or data source best suited to answer their questions.
• Manage day-to-day research vendor execution for assigned studies and escalate scope, contract, and budget matters to the Senior Director.
• Analyze and report on Nielsen national and local data, Google Analytics, and syndicated sources such as MRI and YouGov to understand audience behavior, attitudes, and PBS’s marketplace position.
• Create, maintain, and distribute recurring reporting and analyses using platforms and data models maintained by the Data Strategy & Operations team.
• Respond to ad hoc research and data requests from marketing, content, communications, and station relations teams, as well as stations and producers.
• Identify information gaps and propose studies or analyses to address them.
• Build presentations that make research and data understandable to non-research audiences and present findings to cross-functional teams.
• Build and sustain relationships with member station colleagues to support system-wide research and analytics needs.
• Support broader Audience Insights team initiatives as needed.

Benefits

• Eligibility for discretionary bonuses.
• Insurance options including medical, dental, vision, hearing, life, accidental death and dismemberment, short-term and long-term disability, and business travel accident insurance.
• Identity protection program.
• Employee assistance program.
• Financial and retirement savings benefits, including the PBS Retirement Plan 403(b).
• 17 days of paid time off per year.
• 12 days of paid sick time per year.
• Paid parental leave of 60 days (12 weeks).
• 12 paid holidays per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager