Senior Consumer Insights Analyst
About The Position
The Senior Consumer Insights Analyst is part of General Motors’ Global Customer Research group and helps shape strategic decisions by translating customer research, market data, trends, and other market signals into actionable and predictive insights. The role represents the voice of the customer and informs the design and development of future products, technologies, and experiences. The position is hybrid, with the selected candidate expected to report to Warren, Michigan at least three times a week. The role is not eligible for relocation benefits. GM does not provide immigration-related sponsorship for this position.
Requirements
- Bachelor’s degree, or equivalent professional experience, in Market Research, Analytics, Behavioral Science, or a related field.
- At least 5 years of experience in consumer research, insights, planning, and/or marketing; internship and co-op experience do not count toward this requirement.
- Strong critical-thinking and analytical skills, including the ability to synthesize large and complex data into concise, actionable insights.
- Ability to work through complex, ambiguous problems and develop data-driven solutions.
- Proven ability to work effectively in cross-functional, team-based environments.
- Excellent written and verbal communication skills, including confidence presenting to senior leadership.
- Strong organizational skills and ability to manage multiple projects and meet deadlines.
- Proficiency with Microsoft Word, PowerPoint, and Excel.
- Commitment to accurate, relevant, high-quality analysis.
Nice To Haves
- Master’s degree or marketing research-related certifications.
- Familiarity with statistical methods such as conjoint analysis, factor analysis, cluster analysis, and latent class analysis.
- Interest in automotive innovations, including electric vehicles, digital experience, self-driving, and safety technologies.
- Experience leveraging AI or advanced analytics in consumer insights to improve accuracy and actionability.
- Solid understanding of the automotive market and competitive landscape.
- Experience with technologies such as GLEAN, NVCS, COTS, Predict, PIN, M-Tab, Catalyst for Insight, and EZQ.
Responsibilities
- Represent the voice of the customer across cross-functional teams so decisions reflect customer priorities, needs, and aspirations.
- Deliver consumer and market insights to stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design.
- Develop subject matter expertise in analytical tools, data sources, and automotive industry trends.
- Analyze internal and external data to identify insights and recommend appropriate actions.
- Create and deliver compelling presentations that communicate insights and inform strategic initiatives and leadership decisions.
- Partner with teams within GM Global Customer Research to identify and address knowledge gaps through additional research.
- Develop knowledge of the global vehicle development process and the stages where consumer input is essential.
- Explore new ideas and test bold approaches, including AI and emerging technologies, to deliver high-quality, trusted insights.
Benefits
- GM describes its benefits as supporting employee well-being at work and at home and provides access to Total Rewards resources.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
