Senior Insights Analyst - Consumer, Shopper & Market

Essity•Oakville, ON

1d•Hybrid

About The Position

Essity is seeking a Senior Market Research Analyst (Insights Analyst) to lead the analysis and interpretation of market, consumer, and shopper data to drive strategic business decisions. The role designs, executes, and synthesizes research on competitor intelligence, category dynamics, and consumer preferences to deliver actionable insights for assigned brands or categories. This is a hybrid role requiring three days per week in the office, based in one of Essity’s offices in Philadelphia, Charlotte, Oakville, or Appleton. The successful candidate will help marketing, sales, and strategy teams make insight-driven decisions and communicate findings to stakeholders.

Requirements

3–5 years of market research experience on the client side or in a consulting or agency environment, supporting consumer packaged goods (CPG) businesses.
Strong analytical skills and ability to synthesize data into meaningful insights and recommendations.
Experience with syndicated data tools such as Nielsen, Circana, Numerator, and/or Kantar.
Solid understanding of quantitative and qualitative market research methodologies.
Ability to manage multiple projects and stakeholders in a fast-paced environment.
Strong communication and data storytelling skills.

Nice To Haves

Experience managing external vendors or research partners.

Responsibilities

Analyze market, consumer, shopper, and customer data to identify opportunities, risks, and growth drivers.
Translate complex data into actionable recommendations for strategic and operational decisions.
Identify trends and implications for assigned brands or categories.
Use syndicated data sources to monitor category performance and the competitive landscape.
Conduct ongoing market tracking, including monthly performance reviews and trend analysis.
Support market sizing, forecasting, and category growth projections.
Support or lead market research studies and select methodologies that meet business objectives.
Ensure research aligns with global standards and provides reliable insights.
Manage relationships, timelines, and deliverables with external research agencies and vendors.
Develop reports, dashboards, and scorecards to communicate insights.
Present findings clearly and compellingly to influence decisions.
Contribute to knowledge-sharing and maintain the market research library.
Collaborate with marketing, sales, and strategy teams to validate plans and inform decisions.
Contribute to customer-, consumer-, and shopper-related business decisions, insights communities, and projects.

Benefits

Competitive annual salary and annual incentive bonus.
United Healthcare PPO medical insurance.
EyeMed vision insurance.
Delta Dental insurance.
Wellness program through Rally.
Healthcare and Dependent Care Flexible Spending Accounts (FSA).
401(k) with employer match and annual employer base contribution.
Company-paid basic life, AD&D, short-term disability, and long-term disability insurance.
Employee Assistance Program.
PTO and paid holidays.
Voluntary critical illness, hospital indemnity, and accident insurance.
Employee discounts program.
Scholarship program for children of Essity employees.
Individual learning and career growth.