Consumer Insights Senior Analyst

Toyota North America • Plano, TX

4d

About The Position

Toyota's Consumer Insights Department is hiring a Consumer Insights Senior Analyst for its New Mobility & Future Business Team. The role supports the identification, evaluation, and development of new business opportunities by providing customer, market, competitive, and pricing insights to business development, product planning, strategy, and other cross-functional teams. Research can support the development journey from identifying unmet needs and defining target customers to evaluating use cases, testing concepts, assessing willingness to pay and pricing, and determining whether a solution has sufficient customer and market potential.

The Senior Analyst translates qualitative and quantitative research into recommendations that inform investment, product-development, and go-to-market decisions, including in evolving business areas where the business model, customer, competitive landscape, or product may not yet be established. Reporting to the Consumer Insights Future of Mobility Manager, the position helps ensure consumer desires are central to decisions made across Toyota North America.

The role may support industry and consumer analysis, concept development and testing, prototype development and testing, and launch research. The analyst consults with client groups, scopes research questions and study designs, manages multiple projects, selects and implements methodologies, analyzes and synthesizes data, communicates insights to audiences at all organizational levels, works with agency partners, monitors emerging research approaches, and manages assigned project resources and purchasing and finance processes.

Requirements

• Bachelor’s degree or higher in Market Research, Business, Psychology, Anthropology, Sociology, or a closely related discipline, or equivalent professional work experience.
• Understand and critique quantitative surveys and qualitative discussion guides against agreed business questions and research objectives.
• Synthesize quantitative and qualitative research into concise, creative, insightful reports and communicate findings effectively to a diverse business audience.
• Strong relationship-building and influencing skills to work effectively with cross-functional project teams.
• Expertise with a variety of research methods, such as segmentation, online surveys, ethnographies, one-on-one interviews, focus groups, and marketing or product clinics.
• Knowledge of analytic techniques such as chi-square, t-tests, correlations, regression, factor analysis, cluster analysis, Max-Diff, and conjoint analysis, and the ability to explain these techniques to internal clients.
• Must be authorized to work in the United States without Toyota immigration-related employment support or sponsorship now or in the future.

Nice To Haves

• An MBA or other advanced degree in Market Research, Psychology, Anthropology, Sociology, or a closely related field.
• Deep understanding of the automotive industry.
• Experience with analytical platforms such as R, SPSS, Tableau, SAS, or mTAB.
• Understanding of advanced product development, product management, brand management, brand marketing, and media, and experience conducting research for those functions.
• Experience researching consumer attitudes toward new technology, vehicle preferences, and lifestyles, particularly BEVs, PHEVs, and FCEVs.

Responsibilities

• Consult with client groups and translate business objectives into research questions and study designs.
• Clarify clients’ business context and questions and work with internal stakeholders and business partners to design research that informs business decisions.
• Manage multiple quantitative and qualitative research projects for stakeholders and business partners, ensuring execution on time and within budget.
• Recommend research methodologies and analytic techniques and select, design, and implement approaches to address research questions.
• Work with TMNA agency partners and their strategy and insights teams.
• Analyze and synthesize data from research and other sources to generate relevant, actionable consumer insights and recommendations.
• Communicate insights and research findings effectively to diverse audiences, from working-level teams to senior executives.
• Proactively monitor and recommend innovative research ideas and approaches as research needs and priorities change.
• Manage assigned project financial and operational resources, including purchasing and internal finance processes.
• Support research across industry analysis, consumer needs and journeys, concept development and testing, prototype testing, pricing, messaging and positioning, and launch activities.

Benefits

• Professional growth and development programs.
• Tuition reimbursement.
• Team Member Vehicle Purchase Discount.
• Toyota Team Member Lease Vehicle Program, if applicable.
• Comprehensive health care and wellness plans for the entire family.
• Toyota 401(k) Savings Plan with a company match and an annual retirement contribution, if applicable.
• Paid holidays and paid time off.
• Referral services related to prenatal services, adoption, childcare, schools, and more.
• Tax-advantaged accounts, including Health Savings Account, Health Care FSA, and Dependent Care FSA.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior