Senior Consumer Insights Analyst
About The Position
Haypp Group is hiring a Senior Consumer Insights Analyst to join Haypp Insights, its in-house consumer insights division. Based in Arlington, Virginia, the role works closely with the global Insights team and leading brands across the nicotine category. Using the company’s consumer panel and category expertise, the analyst will help clients make informed decisions on topics including product development, innovation, and brand positioning. The analyst will take a hands-on role throughout the research process: designing and scripting surveys, analyzing data, and creating executive-level presentations. The role involves identifying strategic insights in consumer behavior and turning findings into compelling stories and actionable client recommendations. It offers opportunities to work on varied research projects, collaborate directly with clients, and help expand Haypp Insights’ US offering while remaining connected to the team in Sweden. This is a full-time, permanent position. The role reports directly to the Head of Consumer Insights in Sweden, with a dotted-line reporting relationship to the US Insights Director in Arlington, who oversees day-to-day management and prioritization. Relocation assistance is not available. The stated annual salary range is $125,000–$135,000, with final compensation based on role scope, relevant skills and experience, location, internal equity, and business needs.
Requirements
- At least 4 years of experience in Consumer Insights, Market Research, or a similar field.
- Solid experience independently managing quantitative research projects.
- Experience designing and scripting surveys.
- Strong analytical skills and the ability to draw meaningful conclusions from data.
- Experience creating client-ready presentations and communicating findings effectively.
- Strong project management skills and the ability to manage several projects simultaneously.
- Excellent written and verbal communication skills.
- A proactive mindset and the ability to work independently while collaborating across teams and time zones.
Nice To Haves
- Experience in a research agency, consultancy, or in-house insights function.
- Experience presenting research findings to clients or senior stakeholders.
- Familiarity with consumer-focused industries such as e-commerce, retail, FMCG/CPG, or other fast-moving consumer categories.
- Experience with research and analytics tools such as SPSS, R, Python, Qualtrics, or similar platforms.
- Intermediate to advanced data analytics capabilities, including SQL, advanced Excel, data visualization tools such as Power BI or Tableau, and statistical analysis.
- Experience with advanced quantitative methodologies.
Responsibilities
- Lead end-to-end research projects, from understanding client objectives through delivery of final reports.
- Draft proposals; select research methodologies; design and script questionnaires; oversee data collection and analysis.
- Translate complex data into clear, actionable insights that inform client decision-making.
- Build and maintain strong client relationships, meeting needs and exceeding expectations.
- Collaborate with Legal, CRM, Customer Service, Commercial Partnerships, and other internal teams.
- Continuously build and develop the consumer insights offering.
- Create executive-level and client-ready presentations that communicate findings and recommendations.
- Identify strategic insights in consumer behavior and develop compelling stories for clients.
Benefits
- Generous vacation allowance.
- Comprehensive health benefits.
- A culture that supports both balance and ambition.
- Collaborative and inclusive work environment where employees are valued and ideas are welcomed.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
