Category Insights and Analytics Manager
About The Position
The Category Insights and Analytics Manager leads a regional Category Insights team of Category Insights Senior Analysts and Category Insights Analysts supporting 40–120 clients. The Manager coaches and directs the team and partners with sales to execute ADV client DSMP objectives. Using data from sources such as Shopper Sights, Circana, NIQ, Numerator, and retailers, alongside knowledge of client and retailer priorities, the Manager develops data-driven selling stories to inform go-to-market strategies and support DSMP execution. The role calls for deep client and consumer knowledge, an understanding of advanced analytics tools and external markets, and the ability to combine insights that drive sustainable business growth. The Manager presents ideas and solutions to internal sales associates, clients, and customers. Work is performed primarily in an office environment and includes direct-report management responsibilities. Travel and driving are not essential duties or functions of the job.
Requirements
- Bachelor’s degree in business, marketing, analytics, or a related field.
- 3–5+ years of experience in category management, shopper insights, strategy, or analytics.
- 1–2+ years of people management experience.
- Strong data interpretation and storytelling skills, including the ability to turn complex data into clear, compelling narratives.
- Expertise with syndicated data tools such as NIQ and Circana, shopper data platforms, and Excel, including pivot tables and V-lookups.
- Familiarity with category leadership principles, including pricing, assortment, shelving, and promotion strategies.
- Strong communication skills and ability to influence decisions across internal and external stakeholders.
- Track record in project management, client collaboration, and business problem-solving.
Responsibilities
- Lead, coach, and direct a regional team of Category Insights Senior Analysts and Category Insights Analysts supporting 40–120 clients.
- Partner with sales in executing ADV client DSMP objectives.
- Analyze category performance, macro-trends, the competitive landscape, pricing, promotion, assortment, space management, and shopper trends to turn insights into action.
- Develop and integrate consumer, shopper, and retailer insights to inform targeted strategies, plans, and decisions.
- Collaborate with clients and customers to understand their strategies and objectives and create mutually beneficial solutions.
- Integrate data from multiple sources to create customer-specific selling stories supporting category business-building initiatives and ADV client selling opportunities.
- Prioritize and manage project schedules by monitoring progress, coordinating activities, and resolving problems.
- Coach, train, guide, and direct associates to support their professional objectives.
- Hire, retain, train, coach, guide, direct, and develop direct reports using company-wide processes, tools, and resources.
- May delegate work and provide guidance, direction, and mentoring to indirect reports.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
