Manager Analytics and Insights
About The Position
As a Manager, Analytics/Insights, you will conceptualize, design, and deliver marketing analytics solutions spanning opportunity identification, segmentation, media analytics, and CRM evaluations. You will work closely with cross-functional teams to plan, execute, and evaluate marketing initiatives, and oversee junior team members by providing training and guidance on data analysis, visualization, and quality assurance. The role involves guiding analysts in data extraction, hygiene, and quality control across multiple marketing platforms; overseeing analytical plans, methodology, and metrics; supporting website and media tagging, implementation, and quality assurance; extracting and analyzing data to identify trends and insights; presenting findings to stakeholders; and collaborating with internal teams to develop reports that drive business outcomes. Omnicom’s policy, to the extent permissible by local law, requires employees to work in the office at least three days a week, unless additional in-office days are directed by the agency or manager.
Requirements
- 3–6 years of experience in marketing analytics or related fields.
- Advanced knowledge of analytic solutions platforms such as Tableau, PowerBI, and Google DataStudio, and digital analytics tools such as Google Analytics, Tag Manager, and Adobe.
- Working knowledge of data infrastructure, programming languages including SQL, MYSQL, and NO-SQL, and cloud storage solutions.
- Competency in website and media (UTM) tagging.
- Ability to summarize disparate datasets and use platforms including Excel, Tableau, PPT, and SQL.
- Strong problem-solving, management, and adaptability skills.
- Ability to work in a fast-paced environment and train junior team members.
Nice To Haves
- Bachelor's degree (preferred).
Responsibilities
- Guide analysts in data extraction, hygiene, and quality control from multiple marketing platforms.
- Oversee development of analytical plans, including methodology and metrics.
- Support website and media tagging, implementation, and quality assurance.
- Extract and analyze data from various sources to identify trends and insights.
- Communicate key findings and observations to stakeholders through clear presentations.
- Collaborate with internal teams to design and build reports that drive business outcomes.
- Oversee junior team members and provide training and guidance on data analysis, visualization, and quality assurance.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
