Analytics and Insights Senior Manager

Deloitte • Tampa, FL

2d • $171,600 - $338,300

About The Position

The Analytics and Insights Senior Manager works across Marketing, Advertising, and Commerce functions within Deloitte’s Customer team to support data-driven client decision-making. The role guides measurement frameworks, learning agendas, data strategy, and performance analytics, using analytical expertise and emerging technologies to address client business initiatives and demonstrate marketing impact across paid, owned, and earned channels.

The position combines leadership of delivery teams and workstreams with hands-on analysis, client-facing work, internal collaboration, and business development. The successful candidate develops measurement and testing strategies, translates complex data into executive-level insights and recommendations, serves as a subject matter expert, and coaches team members. The role also keeps pace with AI and analytics tools to improve delivery efficiency and client capabilities. Travel averages 30%, depending on work and clients served.

Requirements

• 10+ years managing digital marketing or advertising analytics and multifunctional teams for large, complex clients or projects, including omnichannel measurement.
• 5+ years of experience with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA).
• 5+ years of experience with digital analytics tools such as Adobe Analytics or Google Analytics; tag management solutions such as Ensighten, Tealium, or GTM; and A/B and multivariate testing solutions such as Target or Optimizely.
• Strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns.
• 3+ years defining analytics, modeling, and tagging strategies and developing measurement and testing plans.
• Ability to travel an average of 30%, based on work and clients served.
• Ability to work independently and collaboratively.
• Effective written and verbal communication skills, attention to detail, and commitment to quality work.
• Ability to build and sustain professional relationships and lead projects or workstreams.
• Ability to manage and prioritize multiple tasks in a fast-paced environment and meet deadlines.
• Strong interpersonal skills and professional demeanor.
• Ability to mentor others and provide clear guidance.

Nice To Haves

• Proven leadership ability and strong client relationship skills.
• Executive presence and the ability to communicate clearly and convincingly to client teams, including strong presentation skills.
• High-level understanding of modeling approaches.
• Expertise with reporting and data visualization tools such as Tableau, Microsoft Power BI, Data Studio, Datorama, or Looker.
• Experience with trend identification and social listening tools.
• Fluency with Excel and/or other data analysis tools such as SQL or Tableau.
• Understanding of databases and ability to mine large datasets using advanced SQL skills.
• Excellent project management skills, with the ability to manage work, meet deadlines, and stay organized and self-sufficient.
• Excellent written and verbal communication skills.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Identify clients’ key business questions across the marketing funnel, design and execute analyses, and demonstrate the impact of recommendations across paid, owned, and earned channels.
• Guide cross-functional delivery teams in analyzing large datasets, uncovering insights, and developing impactful client recommendations.
• Transform data into actionable insights and executive-level stories that connect performance across marketing, advertising, and commerce channels.
• Lead the creation of measurement plans, testing plans, tagging strategies, modeling strategies, and A/B testing deployments.
• Serve as a subject matter expert and contribute to sales proposals, client points of view, and data-driven best practices.
• Apply knowledge of AI and analytics tools to improve delivery efficiency and elevate client capabilities.
• Support and lead delivery teams, partner with internal cross-functional teams, and work directly with clients.
• Manage time and priorities across multiple projects and business-development efforts while ensuring accurate, timely delivery.
• Coach and train team members to support their career and capability development and the growth of the practice.
• Apply analytical methodologies to evaluate and optimize customer datasets and digital campaigns, including segmentation and predictive response models.

Benefits

• Discretionary annual incentive program, subject to program rules and individual and organizational performance.
• Broad range of employee benefits.
• Professional development opportunities, including on-the-job learning, formal development programs, leadership opportunities, and mentorship.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed