Sr. Lead, Driven Consumer Insights
About The Position
The Senior Lead - Consumer Insights will help shape how Driven Brands understands, serves, and grows with consumers across its portfolio of automotive aftermarket brands. The role translates consumer feedback, research findings, and market signals into actionable insights that inform brand strategy, customer experience improvements, marketing decisions, and operational priorities across the enterprise. Reporting to the Vice President of Marketing Data Analytics, this hands-on, mid-level role partners with Marketing, Operations, Customer Experience, Strategy, Brand, and Product stakeholders to design research, synthesize findings, and deliver recommendations that drive measurable business impact. The position is suited to an insights professional with at least 5 years of experience turning focus groups, surveys, customer feedback, and behavioral data into practical actions for business teams.
Requirements
- Bachelor’s degree in Marketing, Business, Psychology, Sociology, Statistics, Market Research, or a related field.
- At least 5 years of experience in consumer insights, market research, customer experience research, brand strategy research, or a related insights function.
- Experience translating consumer feedback from focus groups, surveys, interviews, customer reviews, or similar sources into actionable business recommendations.
- Strong understanding of qualitative and quantitative research methods, including survey design, segmentation, concept testing, customer journey research, brand tracking, and thematic analysis.
- Ability to synthesize complex information into clear insight stories, executive-ready presentations, and practical recommendations for enterprise- and brand-level audiences.
- Experience working with research vendors, managing project timelines, and ensuring research outputs meet business objectives.
- Strong analytical skills and comfort interpreting survey data, customer feedback trends, competitive research, and behavioral or transactional data.
- Proficiency with Excel and PowerPoint.
- Excellent written and verbal communication skills, including the ability to influence cross-functional stakeholders through consumer-led storytelling.
- Self-motivated and organized, with the ability to manage multiple research priorities in a fast-paced, multi-brand environment.
Nice To Haves
- Experience with survey platforms, data visualization tools, or statistical analysis tools.
Responsibilities
- Transform business questions into consumer research initiatives by selecting appropriate research approaches, questions, and vendors.
- Translate feedback from focus groups, surveys, reviews, social listening, customer support interactions, and other listening channels into actionable insights and business recommendations.
- Partner with Marketing, Operations, Customer Experience, Brand, Product, and Strategy teams to define research questions and learning objectives, and connect insights to enterprise- and brand-level decisions.
- Lead and support primary consumer research, including survey design, discussion guide development, vendor coordination, fieldwork management, and results synthesis.
- Analyze qualitative and quantitative findings to identify consumer needs, pain points, motivations, purchase and loyalty drivers, and opportunities to improve experiences.
- Develop clear insight narratives and presentations that turn findings into practical recommendations for leadership and cross-functional partners.
- Monitor consumer trends, competitive activity, brand perceptions, and category dynamics to inform growth opportunities, positioning, and customer engagement strategies.
- Support measurement of customer experience and marketing initiatives by connecting consumer feedback to operational, brand, and business performance outcomes.
- Maintain organized research documentation, insight repositories, and recurring reporting so consumer learning is accessible across the organization.
- Oversee brand health surveys, including brand awareness and advertising effectiveness.
- Represent the consumer perspective in planning, prioritization, and decision-making discussions across Driven Brands.
Benefits
- Health and wellness benefits
- Paid time off
- Holiday pay
- Early access to 50% of earned wages at any time through the myFlexPay program
- Supplemental pay may include commissions or bonus incentives, depending on the role
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
