Consumer Insights Lead, Respiratory

GSK • Warren, NJ

2d • Hybrid

About The Position

The Consumer Insights Lead, Respiratory is a strategic business partner on Haleon’s US Consumer & Business Insights and Analytics team. The role transforms consumer, market, and performance data into actionable insights that support category growth, innovation, and commercial decision-making across marketing, innovation, and commercial teams. It leads insights strategy for the multi-category Respiratory business, which includes cough, cold, flu, allergy, nicotine replacement therapy, and cold sores, and works across local and global stakeholders to shape business priorities and portfolio direction.

The position combines consumer understanding, analytics, and business strategy. It partners with the General Manager and cross-functional teams to influence brand strategy, product development, and go-to-market decisions; identify emerging consumer needs and category trends; and develop agile, digital, and AI-enabled approaches to insight generation. It also advances consumer-centric storytelling, learning agendas, and collaboration across the organization.

This is a hybrid position based in Berkeley Heights, New Jersey, with on-site presence required three days per week. The salary range is $148,648–$204,391 USD, plus an 18% target bonus.

Requirements

• Bachelor’s degree.
• At least 10 years of experience in Marketing, Consumer Insights, Analytics, Strategy, or related fields within CPG or related industries.
• Strong analytical ability and skill in translating complex consumer, market, and performance data into actionable business recommendations.
• Demonstrated ability to influence senior stakeholders and act as a trusted advisor to cross-functional partners.
• Experience working collaboratively with Marketing, Innovation, Sales, R&D, Finance, or related teams.
• Deep curiosity about consumers and ability to connect human insights with business outcomes.
• Outstanding insight storytelling skills, including synthesizing complex data into clear, compelling narratives that drive strategic action.
• Ability to build partnerships, foster alignment, and collaborate across diverse teams.

Nice To Haves

• Advanced degree (Master’s or PhD).
• Experience in healthcare, wellness, or adjacent consumer health categories.
• Experience supporting OTC health categories with significant regulatory requirements, technical complexity, and cross-functional stakeholder engagement.
• Strategic and business-driven mindset with demonstrated commercial impact.
• Forward-looking, proactive mindset and ability to anticipate business needs and identify opportunities early.
• Agility, adaptability, and comfort operating in fast-evolving environments and with ambiguity.
• Passion for digital transformation, data innovation, AI-enabled methodologies, and modern insight tools.

Responsibilities

• Lead end-to-end consumer and business insights strategy for the Respiratory business, shaping growth opportunities and portfolio direction.
• Translate consumer, market, and performance data into clear, actionable business recommendations.
• Partner with Marketing, Innovation, Sales, R&D, and Finance to influence brand strategy, product development, and go-to-market decisions.
• Provide strategic leadership in partnership with the General Manager, aligning priorities, strengthening collaboration, and supporting high performance across markets.
• Identify emerging consumer needs, cultural shifts, and category trends to unlock future growth.
• Champion advanced analytics and digital data ecosystems, integrating traditional research with digital, social, and first-party data sources.
• Advance agile and next-generation insights approaches, including AI-based methodologies, to improve speed, precision, predictability, and impact.
• Drive agile learning agendas and test-and-learn approaches to accelerate decision-making.
• Elevate insight storytelling and foster a consumer-centric culture across the organization.
• Lead agency partnerships and cross-functional collaboration with local and global internal stakeholders.
• Develop strong partnerships, foster alignment, and drive collaboration across diverse teams.

Benefits

• Generous 401(k) plan.
• Tuition reimbursement.
• Time-off programs, including six months of paid parental leave.
• Healthcare programs, with the company paying the majority of medical coverage for employees and their families.
• Eligibility for benefits beginning on day one.
• Opportunity to receive a discretionary bonus based on business performance.
• Other incentive and recognition programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior