Cetaphil Brand Manager, Consumer

Galderma•Miami, FL

6d•$110,000 - $140,000

About The Position

Galderma is seeking a strategic, detail-oriented, consumer-first Brand Manager to support U.S. commercialization plans and core portfolio management for Cetaphil Skincare. The role supports core products, optimization of existing SKUs, and new product innovation across U.S. retail channels. It contributes to marketing planning, performance reporting, and commercialization of the core portfolio, working with U.S.-based cross-functional partners including sales, analytics, finance, regulatory, and legal. The position reports to the Senior Brand Manager / Director on the brand. The Brand Manager supports U.S. go-to-market execution, cross-functional and retail collaboration, market analytics, core portfolio management, and innovation and product development. The role uses syndicated data and consumer and shopper insights to inform decisions, monitors market performance and competition, coordinates projects and launch readiness, and supports portfolio and product lifecycle decisions. The position is based in Miami. Standard office activities include extended computer use and virtual and in-person meetings; occasional travel may be required depending on business needs. The role offers an annual incentive program in addition to base salary and a benefits program, subject to eligibility and plan terms. The target base salary range is $110,000–$140,000 per year. Work authorization sponsorship is not offered; external applicants must be eligible to work in the United States.

Requirements

At least five years of CPG experience in a marketing role.
Bachelor’s degree from a four-year college or university.
Experience supporting core portfolio projects, product or marketing launches, and ongoing brand management.
Ability to connect marketing objectives to overall performance metrics and/or ROI.
Familiarity with the U.S. retail landscape and consumer shopping behaviors, including mass, drug, grocery, and/or ecommerce.
Strong analytical and project management skills.
Experience leading 360-degree communications campaigns across media channels, including influence/advocacy and ecommerce.
Strong organization and ability to manage multiple priorities and timelines.
Excellent communication, collaboration, and problem-solving skills.
Ability to adapt to consumer, shopper, and retailer trends and needs.
Hands-on, team-oriented, can-do approach; ability to work across functions with structure and flexibility.
Expertise in PowerPoint, Word, Excel, Circana databases, and other industry tools.
Ability to perform standard office activities, including extended computer use and participation in virtual and in-person meetings.
Must be eligible to work in the United States; the role does not offer work authorization sponsorship.

Nice To Haves

Beauty, personal care, or skincare experience.
Marketing experience in Brand, Category, Innovation, or Market Research.
Knowledge of social conversations and trends, including TikTok and Gen Z skincare interests.
Experience with syndicated data and analytics tools such as Nielsen, Circana/IRI, and Numerator.

Responsibilities

Support execution of 360-degree U.S. marketing plans for new innovations and core portfolio priorities.
Collaborate with Global Marketing, U.S. Trade Marketing, Sales, Ecommerce, Media, and PRC teams on launch execution.
Support creative development of U.S.-specific marketing materials.
Monitor in-market execution and performance, identify issues or opportunities, and recommend optimizations.
Manage timelines and deliverables to ensure commercial readiness across channels and customers.
Contribute to consumer promotions, ecommerce and shopper marketing programs, and in-store activation, including displays.
Coordinate day-to-day projects across innovation, core portfolio, and go-to-market workstreams.
Collaborate with R&D, Sales, Trade, Creative, Regulatory, Packaging, and Supply Chain to align and execute plans.
Partner with Global Marketing to adapt global assets to U.S.-specific needs and retailer requirements.
Use syndicated data, including Circana/IRI and Numerator, and shopper and consumer insights to inform business decisions.
Monitor the competitive landscape and trends to identify threats, opportunities, and white space in the U.S. market.
Track and report initiative performance to guide marketing and commercial strategies.
Help manage and optimize the core product portfolio for continued relevance, competitiveness, and consumer appeal.
Analyze SKU performance and support lifecycle decisions, including discontinuations, value optimization, and pack/price architecture improvements.
Coordinate with Supply Chain and Sales to address core product supply, forecasting, and packaging issues.
Support promotional planning and demand-driving activities for hero SKUs and top-performing core items.
Partner with brand, R&D, and Global Marketing teams to identify and evaluate new product opportunities for the U.S. market.
Support development of U.S. innovation briefs covering pricing, positioning, packaging, claims, and consumer insights.
Assist in coordinating consumer research and testing for new product development.