Brand Marketing Manager, AI Education, Consumer Apps Marketing

Google•San Francisco, CA

5h•$141,000 - $205,000

About The Position

As a Brand Marketing Manager on the Education marketing team, you will set the overarching strategic narrative and build audience trust in Google’s AI Learning ecosystem at a global scale. You will partner with senior stakeholders across the organization to drive cross-functional alignment on differentiated positioning, lead high-impact earned, owned, and paid amplification strategies, and elevate Google’s voice among key opinion formers, policymakers, and educator communities. As a global lead, you will architect narrative governance and scalable toolkits that enable regional teams worldwide to localize and amplify the story with impact. Marketing at Google connects technology with users, showing how Google products solve problems and making the user the priority.

Requirements

Bachelor's degree or equivalent practical experience.
6 years of experience in product marketing, including branding, messaging, positioning, targeting, and product launches.
Experience managing cross-functional or cross-team projects.
Experience in the education and learning sector.

Nice To Haves

Experience in the education and learning space.
Experience solving creative problems and moving seamlessly from strategy to ideation to execution, while collaborating across highly matrixed teams in a global organization and across Google.
Experience using AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
Comfort with ambiguity and ability to self-direct projects in an unstructured environment.
Ability to work in an ambiguous and fast-changing environment with an entrepreneurial approach.

Responsibilities

Lead the multi-year brand strategy and global go-to-market architecture for the education narrative, grounding strategic direction in market dynamics and audience insights.
Define foundational positioning and messaging frameworks that articulate the ecosystem's unique value proposition and leadership in AI for education.
Architect and direct major global launch moments and brand amplification campaigns across high-visibility surfaces, keynotes, flagship events, and digital hubs.
Influence and align cross-functional leadership across Product, PR/Comms, Policy, and Marketing to ensure a unified company-wide narrative.
Build scalable global-to-regional operating models, frameworks, and asset governance to help regional teams scale the narrative.
Establish measurement frameworks and sentiment and brand health metrics to evaluate long-term narrative impact and guide brand marketing investments.