Content Marketing & Social Media Specialist – AI Consumer Apps

Baidu USA•Mountain View, CA
•$35 - $40•Onsite

About The Position

The Content Marketing & Social Media Specialist will help grow the brand presence and drive user acquisition in the US market for a new AI voice productivity app that transforms natural speech into polished communication across desktop and mobile. This is a contractor role based on-site in Mountain View, California, with an expectation of working on-site four or more days per week. The specialist will develop and execute social content strategies, create content such as posts, short-form videos, product demonstrations, and tutorials, and build relationships with AI communities, influencers, and creators. The role also supports product launches and user acquisition experiments, monitors AI trends and competitors for growth opportunities, and collaborates with Product, Design, and Engineering on positioning, messaging, and campaigns. The position suits a creative, proactive, data-driven person who is passionate about AI, comfortable in a fast-paced startup, and eager to take ownership and experiment.

Requirements

  • Fluency in written and spoken Mandarin is required.
  • Strong fluency in English communication skills.
  • 1–3 years of experience in content marketing, social media marketing, growth marketing, or consumer app marketing.
  • Hands-on experience managing social media accounts and creating engaging content, especially on X, LinkedIn, and Reddit.
  • Strong understanding of consumer AI trends, including AI productivity, voice apps, AI image/video generation, and AI coding tools.
  • Excellent writing, storytelling, and communication skills, with the ability to independently create and publish content.
  • Creative, proactive, and data-driven, and comfortable working in a fast-paced startup environment.
  • Passion for AI, self-motivation, eagerness to learn, and enthusiasm for working with a small, ambitious team.
  • Enjoy experimenting with new ideas, taking ownership, and turning creative concepts into results.

Responsibilities

  • Develop and execute content strategies across X (Twitter), LinkedIn, Reddit, YouTube, TikTok, and other relevant platforms.
  • Create engaging social posts, short-form videos, product demos, tutorials, and AI-related content to drive organic growth.
  • Build and engage with AI communities, influencers, and creators to increase brand awareness and user engagement.
  • Support product launches, including Product Hunt, creator partnerships, and user acquisition experiments.
  • Monitor emerging AI products, viral trends, and competitor strategies to identify content and growth opportunities.
  • Collaborate with Product, Design, and Engineering on product positioning, messaging, and marketing campaigns.

Benefits

  • Free lunch and dinner every workday at the Mountain View office.
  • Opportunity to shape the brand and growth strategy from day one.
  • Work on an exciting new AI consumer product.
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