Social Media & Content Specialist

Kocourek Subaru • Wausau, WI

21h

About The Position

Kocourek Automotive is seeking a creative, motivated Social Media & Content Specialist to produce photography, video, and digital content that showcases its vehicles, people, dealerships, and community involvement. The role creates and manages social content for assigned dealership brands, supports brand consistency and advertising compliance, and uses performance data to improve content and engagement. The position also contributes to promotional graphics, dealership events, and community initiatives.

Requirements

• A creative portfolio showcasing photography, video, visual storytelling, graphic design, or social media content.
• Experience with Adobe Creative Suite, Canva, CapCut, or similar creative tools.
• Understanding of social media analytics and Meta Business Suite.
• Ability to interpret performance data, demonstrate results, and adjust content strategies accordingly.
• Strong writing, communication, and organizational skills.
• Ability to work independently, generate new ideas, and manage multiple projects and deadlines.
• A proactive mindset and willingness to experiment with new content ideas.

Nice To Haves

• 1–3 years of social media management or content creation experience preferred.
• Automotive, retail, or multi-location social media experience is a plus.

Responsibilities

• Develop and manage content calendars for assigned dealership brands.
• Create original content for Facebook, Instagram, TikTok, and other relevant platforms.
• Capture and edit photography, Reels, short-form videos, and promotional content.
• Tell authentic stories about vehicles, team members, dealership culture, and community involvement.
• Develop fresh ideas and creative approaches to grow social media presence.
• Monitor comments and messages while maintaining brand consistency and advertising compliance.
• Track content performance, including reach, engagement, audience growth, and video views.
• Identify high-performing content and opportunities for improvement.
• Prepare monthly performance reports with insights and recommendations.
• Use analytics to guide future content and improve engagement.
• Design social media graphics and promotional materials.
• Collaborate with dealership teams to identify content opportunities.
• Photograph dealership events and support community initiatives through social media coverage.
• Showcase what makes the dealerships, people, and brands unique.

Benefits

• Opportunity to make a visible impact across multiple dealership brands.
• Room to bring ideas to life and experiment with creative approaches.
• Varied content opportunities involving vehicles, people, events, and community involvement.
• Opportunity to build a portfolio while helping strengthen the brands and customer connections.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed