Social Media & Content Marketing Specialist

Modena Allergy + Asthma•San Diego, CA

About The Position

Modena Health and Modena Allergy & Asthma are physician-led, hospitality-focused, technology-enabled medical practices specializing in allergy, asthma, and immunology care. With clinics across Southern California and Arizona, the organizations are growing and pursuing national expansion. They provide compassionate, patient-centered care for pediatric and adult patients and are committed to clinical research and expanding access to innovative medicine. The Social Media & Content Marketing Specialist is a hands-on role responsible for managing and growing Modena’s digital presence, creating engaging content, supporting clinic launches and events, and helping establish Modena as a leading voice in healthcare, particularly in the food allergy space. The role suits a creative, execution-oriented person who can develop content ideas and coordinate content production and publishing in a fast-paced, entrepreneurial healthcare environment.

Requirements

1–2 years of experience in social media, content marketing, digital marketing, or a related role.
Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and short-form video trends.
Excellent writing and communication skills.
Comfortable filming and editing content using an iPhone and/or professional cameras.
Experience with Canva, CapCut, Adobe Creative Suite, or similar editing tools.
Highly organized, with strong attention to detail.
Self-starter mentality and ability to move quickly and manage multiple projects.
Creative eye for branding, aesthetics, and storytelling.
Comfortable working in a collaborative, startup-like healthcare environment.
Basic graphic design experience.

Responsibilities

Plan, create, and publish content across Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms.
Capture and edit photo and video content in clinics, at events, and with providers and patients.
Develop educational, lifestyle, and behind-the-scenes healthcare content.
Write captions, social copy, blog posts, app content, website and email content, and print marketing materials.
Create a cohesive content calendar that accounts for multiple clinic locations and planned openings.
Support new clinic launches, community events, and partnerships.
Collaborate with physicians and leadership to turn medical topics into patient-friendly content.
Monitor social media trends, platform updates, and opportunities for growth.
Assist with influencer and community outreach and local partnerships.
Track engagement metrics and help optimize content performance.
Maintain brand consistency across digital touchpoints.
Help create and update marketing materials such as flyers, banners, and program materials.