Social Media Marketing & Content Creator
About The Position
Max Hospitality is seeking a creative, enthusiastic, and organized Social Media Marketing & Content Creator to showcase the distinct personalities of its 12 restaurant locations and applicable brand accounts. This hands-on, in-house role combines social media planning and publishing with photography, short-form video production, editing, writing, and hospitality storytelling. The creator will spend time in restaurants capturing food, drinks, guests, employees, events, and behind-the-scenes experiences, and will help turn that content into engaging material that supports visits, reservations, catering inquiries, and event bookings. Working closely with the Marketing Director, restaurant leadership, chefs, catering and events teams, and other employees, the creator will maintain a master content calendar and coordinate content from planning through review, approval, scheduling, and publication. The role also supports promotions, seasonal offerings, catering, events, community engagement, social media interactions, and occasional creative materials such as graphics and menu updates. The Marketing Director provides overall direction and reviews and approves content and campaigns; final approval may also be provided by executive management when appropriate. This is an in-house position supporting 12 restaurant locations in the Hartford, Connecticut area. It involves regular travel between locations and occasional evening or weekend availability for events and promotional activities. Success includes consistent, high-quality and accurate content, effective collaboration, timely execution, and continued improvement in social performance and business-related outcomes.
Requirements
- Experience creating social media content for a business, restaurant, hospitality brand, or other consumer-facing organization.
- Strong photography and short-form video skills, including an eye for lighting, composition, and storytelling.
- Confidence using Instagram, Facebook, TikTok, and social media scheduling tools.
- Experience with Canva, CapCut, Adobe Creative Suite, or similar creative tools.
- Strong writing and communication skills, including the ability to capture different brand personalities.
- Creativity and enthusiasm for contributing fresh ideas.
- Excellent organization and time-management skills, including the ability to balance multiple locations and projects.
- Attention to detail and commitment to maintaining brand consistency and accuracy.
- Collaborative, positive attitude and ability to build relationships with restaurant teams.
- Ability to work independently while accepting direction and feedback.
- Flexibility to travel between locations and attend occasional evening or weekend events.
- Ability to follow established review and approval processes.
Nice To Haves
- Experience in restaurants, hospitality, catering, food photography, or multi-location marketing.
- A portfolio showcasing photography, video, social media content, or other creative work.
Responsibilities
- Create, edit, and publish engaging content for 12 restaurant locations and applicable Max Hospitality brand accounts across Instagram, Facebook, TikTok, and other relevant platforms.
- Capture food photography, short-form videos, reels, stories, and behind-the-scenes content featuring dishes, drinks, people, and restaurant experiences.
- Write engaging captions that reflect each restaurant’s personality while following the overall brand.
- Maintain an organized social media content calendar covering restaurant locations, promotions, catering, and events.
- Travel between restaurant locations to photograph and film content and support marketing initiatives.
- Collaborate with chefs, managers, bartenders, restaurant teams, catering teams, and event teams to capture authentic content and promote offerings.
- Create and coordinate content for daily specials, seasonal menus, new offerings, holidays, themed nights, limited-time promotions, and restaurant-specific initiatives.
- Verify promotional details, dates, pricing, and availability with restaurant teams.
- Create content promoting catering menus, packages, ordering deadlines, special offers, events, and customer experiences, with calls to action encouraging inquiries and orders.
- Create event promotional materials and capture events before, during, and after they take place, including recaps and content for future marketing use.
- Maintain an organized library of photography, videos, graphics, and other creative assets.
- Coordinate content through creative development, review, approval, scheduling, and publishing, and communicate about shoots, deadlines, needs, and priorities.
- Assist with promotional graphics, event announcements, social media designs, and occasional menu layouts, menu updates, and other marketing materials.
- Monitor comments, messages, tags, and interactions; respond to routine questions using approved information; and refer sensitive inquiries or guest feedback to appropriate team members.
- Identify opportunities to engage local communities, guests, and potential partners while maintaining a friendly, positive, and professional brand presence.
- Monitor social media performance, share results and project updates, and recommend content approaches based on audience response and trends.
- Work with the Marketing Director to prioritize projects, align content with company goals, and contribute ideas and campaign planning.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
