Social Media Content Creator

Genesee District Library • Flint, MI

1d • Onsite

About The Position

The Social Media Content Creator creates social media content to promote the Genesee District Library under the supervision of the Community Relations Manager. The role includes producing photography and video content for library events, collections, branches, library spaces, and special projects. The creator optimizes content for search engines using keywords, meta tags, and SEO techniques, and measures content performance.

This part-time, hourly union position is 20 hours per week. The work site is primarily GDL Headquarters, with travel and work at other branches and organizations as programming and community outreach require. The schedule varies with those needs and may include evenings and weekends. The position requires a valid Michigan driver’s license and a vehicle for company business, as well as successful completion of a background check.

Requirements

• High school diploma.
• Two years of experience creating content for digital, social media, marketing, or communications platforms.
• Demonstrable experience with photography, photo editing, and video editing.
• Experience creating and editing video and audio scripts.
• Strong storytelling, copywriting, and visual design skills.
• Experience creating and executing a content calendar.
• Experience with content management systems, digital publishing, and editing tools.
• Ability to interpret analytics and adjust strategies to maximize audience reach.
• Strong time management and organizational skills, including the ability to manage multiple projects and meet tight editorial deadlines.
• Proficiency in analyzing numbers, percentages, and statistics to show the impact of social media activity.
• Excellent verbal and written communication skills.
• Excellent interpersonal skills.
• Classwork, project experience, or training directly related to content creation.
• Ability to work successfully with diverse staff and patrons of all ages, ethnicities, and backgrounds.
• Positive attitude and approach to problem solving, customer service, and public service.
• Ability to work independently and stay on task.
• Ability to work a flexible schedule around programs, events, and community outreach, including evenings and weekends as needed.
• Valid Michigan driver’s license and a vehicle for use on company business.
• Successful completion of a background check.

Responsibilities

• Create content for multiple social media platforms about GDL events, collections, libraries, and library spaces.
• Adapt content formats to the technical and audience requirements of different platforms, including TikTok, Instagram, YouTube, and LinkedIn.
• Track performance metrics using tools such as Google Analytics and social media dashboards, and adjust strategies based on results.
• Maintain current advertising on social media platforms.
• Use sound judgment when responding to comments, managing direct messages, and building an audience.
• Travel to various locations for content collection, events, and meetings.
• Complete photo and video assignments from the Community Relations Manager, including assignments involving events, collections, libraries, library spaces, and special projects.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Part-time
• Education Level: High school or GED