Social Media Content Creator

FAO Schwarz • New York, NY

1d • Onsite

About The Position

The Social Media Content Creator is FAO Schwarz’s in-house photographer and videographer. This role shoots and edits original content that powers social channels, the website, and Amazon listings, collaborating with social and marketing teams on content creation and distribution. The creator owns the content lifecycle from ideation to final asset, shooting in various locations, editing to a high standard, and tailoring content for different platforms like TikTok, Instagram, and Amazon. The role is responsible for bringing fresh ideas and ensuring all products in the catalog are visible.

Key responsibilities include shooting and editing original photography and video to support daily social media posting, creating assets for products lacking them to enhance visibility across platforms, and tailoring content for specific platforms (TikTok, Instagram, Facebook, YouTube, e-commerce). This role also involves republishing user-generated and influencer content, tracking social trends and competitor activities to develop content proposals, and pitching original ideas backed by performance data. Maintaining brand consistency by applying style templates and suggesting workflow improvements are also crucial. The creator will shoot in live store environments without disrupting operations, adhering to store guidelines and securing necessary permissions. Collaboration with creative, social, marketing, events, and special guest teams is required for covering major events and visits, ensuring content is planned and agreed upon in advance.

Requirements

• 2+ years creating social content, with a portfolio showing original photography and video across TikTok, Instagram, Facebook and YouTube.
• Hands-on skill across the full production cycle: filming, editing, colour correction and sound design.
• Fluency in Adobe tools such as Premiere Pro, Photoshop and Illustrator, plus Figma.
• A sharp eye for photography, composition and platform specifications, including formats suited to e-commerce.
• Strong creative instinct, with a track record of turning trends into ideas that perform.
• Working knowledge of consent and release requirements for filming guests, including children.
• Confidence shooting in a fast-paced, working retail environment where guests and teams are part of the scene.
• Autonomy and good judgement: you plan your own work, handle moving priorities and ask for help early.
• The ability to travel between our New York locations during a shift and carry camera equipment of up to 25 pounds.
• Flexibility to work days, evenings and weekends when events and peak retail periods call for it.

Nice To Haves

• Comfort on camera, whether that is a quick walk-through of the store, a trend, or a hello to guests.

Responsibilities

• Shoot and edit original photography and video at a pace that supports daily posting across our social channels.
• Build video and photo assets for products that currently lack them, ensuring every product can be found, understood, and bought across social, our website, and Amazon listings.
• Shape each piece of content for the platform it lands on, across TikTok, Instagram, Facebook, YouTube and e-commerce, and republish user-generated and influencer content in the formats the business needs.
• Track social trends, competitors and best-in-class executions, then turn what you find into clear content proposals the social and marketing teams can act on.
• Pitch original ideas that give audiences a reason to rewatch, share, and follow, backed by what you see working.
• Apply brand style templates to new and existing social content, keeping every story and post consistent, and flag where templates or workflows can be improved.
• Shoot in the live store across 30 Rock and our Nordstrom boutique while guests shop and teams sell, without disrupting trading. Follow store guidelines for filming guests, especially children, and secure the permissions and releases needed before anything is published.
• Partner with the creative, social, marketing, events, and special guest teams to cover major events, openings, and high-profile visits, with content planned in advance and agreed before cameras roll.

Benefits

• Competitive annual salary + discretionary annual bonus
• Comprehensive Medical, Dental & Vision coverage
• Employee discounts
• Pre-Tax Commuter Benefits
• Retirement Plan (401k + Match)
• Paid Vacation + paid company holidays
• Paid + Unpaid sick time

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed