Social Media & Content Marketing Specialist

Modena Allergy + Asthma•San Diego, CA

About The Position

Modena Health and Modena Allergy & Asthma are rapidly growing, physician-led medical practices specializing in allergy, asthma, and immunology care. With clinics across Southern California and Arizona and plans for national expansion, the organizations combine patient-centered care, hospitality-focused service, technology, and clinical research. The Social Media & Content Marketing Specialist is a hands-on content and social media role in a fast-paced, entrepreneurial healthcare environment. The specialist will help manage and grow Modena’s presence across social platforms, create content, support clinic launches and events, and position Modena as a leading voice in healthcare, particularly in the food allergy space. The role combines creative content development with practical execution, including coordinating shoots and post schedules.

Requirements

1–2 years of experience in social media, content marketing, digital marketing, or a related role.
Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and short-form video trends.
Excellent writing and communication skills.
Comfort filming and editing content on an iPhone and/or professional cameras.
Experience with Canva, CapCut, Adobe Creative Suite, or similar editing tools.
Highly organized with strong attention to detail.
Self-starter mentality and ability to move quickly while managing multiple projects.
Creative eye for branding, aesthetics, and storytelling.
Comfort working in a collaborative, startup-like healthcare environment.
Basic graphic design experience.

Responsibilities

Plan, create, and publish content across Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms.
Capture and edit photo and video content in clinics, at events, and with providers and patients.
Develop educational, lifestyle, and behind-the-scenes healthcare content.
Write captions, social copy, blog posts, app content, website and email content, and print marketing materials.
Create a cohesive content calendar that accounts for multiple clinic locations and additional openings throughout the year.
Support new clinic launches, community events, and partnerships.
Collaborate with physicians and leadership to turn medical topics into patient-friendly content.
Monitor social media trends, platform updates, and opportunities for growth.
Assist with influencer and community outreach and local partnerships.
Track engagement metrics and help optimize content performance.
Maintain brand consistency across digital touchpoints.
Help create and update marketing materials such as flyers, banners, and program materials.