Social Media & Content Specialist

Kocourek Subaru • Wausau, WI

2d

About The Position

Kocourek Automotive is seeking a creative, motivated Social Media & Content Specialist to create photography, video, and engaging digital content that showcases its vehicles, employees, dealerships, and community involvement. The role offers the opportunity to experiment with ideas and shape how the dealership brands connect with customers and the community, combining visual storytelling with performance data to improve content.

The specialist will develop and manage content calendars for assigned dealership brands; create and edit content for social platforms; monitor audience interactions while maintaining brand consistency and advertising compliance; and track, report on, and use performance metrics to guide content strategy. The position also supports dealership teams and community initiatives with graphics, event photography, and social media coverage.

Success means delivering consistent, engaging content across assigned brands, growing audience engagement, telling compelling stories about the dealerships and their communities, and providing useful insights into content performance. Applicants should include a portfolio or examples of social media content they've created.

Requirements

• A creative portfolio showcasing photography, video, visual storytelling, graphic design, or social media content.
• Experience with Adobe Creative Suite, Canva, CapCut, or similar creative tools.
• Understanding of social media analytics and Meta Business Suite.
• Ability to interpret performance data, demonstrate results, and adjust content strategies accordingly.
• Strong writing, communication, and organizational skills.
• Ability to work independently, generate new ideas, and manage multiple projects and deadlines.
• A proactive mindset and willingness to experiment with new content ideas.

Nice To Haves

• 1–3 years of social media management or content creation experience preferred.
• Automotive, retail, or multi-location social media experience is a plus.

Responsibilities

• Develop and manage content calendars for assigned dealership brands.
• Create original content for Facebook, Instagram, TikTok, and other relevant platforms.
• Capture and edit photos, Reels, short-form videos, and promotional content.
• Tell authentic stories about vehicles, team members, dealership culture, and community involvement.
• Develop fresh ideas and creative approaches to grow the dealerships' social media presence.
• Monitor comments and messages while maintaining brand consistency and advertising compliance.
• Track reach, engagement, audience growth, video views, and other content performance metrics.
• Identify top-performing content and opportunities for improvement.
• Prepare monthly performance reports with insights and recommendations.
• Use analytics to guide future content and improve engagement.
• Design social media graphics and promotional materials.
• Collaborate with dealership teams to identify content opportunities.
• Photograph dealership events and support community initiatives through social media coverage.
• Showcase what makes the dealerships, people, and brands unique.

Benefits

• Opportunity to make a visible impact across multiple dealership brands.
• Room to bring ideas to life and experiment with creative approaches.
• Variety of content opportunities, from vehicles and people to events and community involvement.
• Opportunity to build a portfolio while helping strengthen the brands and customer connections.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed