Social Media and Content Specialist

University of St Augustine for Health Sciences • Austin, TX

1d • Hybrid

About The Position

The Social Media and Content Specialist is an integral member of the University of St. Augustine for Health Sciences marketing team. The specialist researches, plans, develops, and maintains social media profiles and content, ensuring campaigns align with the university’s brand image and strategic goals. Working with the Senior Social Media Strategist, the Executive Director Brand Content, agency partners, and internal stakeholders, the specialist helps identify and prioritize content needs, develop strategies, measure results, and recommend and implement solutions. The position supports the student experience from initial inquiry through graduation and beyond, champions the brand’s content and proper use, and helps develop access to brand assets. The specialist hires and manages student workers who create social media content and supports coordination of content from marketing partners, students, faculty, and staff. This campus-based position follows a hybrid schedule requiring at least three days on campus. It reports to the Senior Social Media Strategist and supervises student workers.

Requirements

• Bachelor’s degree in marketing, design, or a related field.
• At least 2–3 years of experience in marketing, preferably including digital and design experience.
• Excellent verbal and written communication skills.
• Demonstrated understanding of social media boosting and graphic design concepts.
• Experience with social media and monitoring campaign results or aggregating performance data for presentation to team members and management.
• Highly developed teamwork skills.
• Knowledge of marketing practices and principles.
• Demonstrated understanding of media placement and graphic design concepts.
• Willingness to work a flexible schedule when required.
• Excellent project management skills and the ability to manage competing priorities.
• Ability to build and maintain strong partner relationships.
• Ability to establish and maintain positive working relationships with supervisors, professional staff and faculty, and co-workers.
• Ability to perform the essential duties satisfactorily, with reasonable accommodations where applicable.

Nice To Haves

• Knowledge of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Photography experience.
• Experience with web content management systems and blog platforms such as WordPress.
• Current knowledge of organic search optimization (SEO) techniques and best practices.

Responsibilities

• Manage comments, direct messages, and other community outreach using an appropriate tone and content.
• Research audience preferences and current trends, and create engaging text, image, and video content.
• Design posts that sustain readers’ curiosity and create interest around new and existing programs.
• Coordinate social media scheduling and production with vendors and contractors.
• Write creative briefs for video and other creative assets.
• Stay current with changes across social platforms and measure social engagement and other Key Predictive Indicators.
• Review agency output and provide critical feedback to ensure content meets brand standards.
• Hire and coach student social media content creators.
• Assist in overseeing the layout of social media accounts.
• Attend university events when appropriate to support social media, photography, and videography initiatives.
• Participate in brand strategy discussions and collaborate with the creative team to meet strategic objectives across social media, the website, YouTube, and email.
• Liaise with copywriters and internal and external content creators and reviewers to produce accurate, engaging content.
• Adhere to brand standards and usage guidelines and help maintain brand consistency across social campaigns and content.
• Collaborate with other departments to solicit stories and content ideas.
• Act as a USAHS brand ambassador and consult on proper brand use across advertising, promotions, internal publications, marketing, social media, and other settings.
• Monitor schedules, production, distribution arrangements, and other details to ensure timely completion and quality control of marketing activities and publications.
• Establish and maintain contacts with internal and external marketing professionals and vendors.
• Perform other duties and responsibilities as management may deem necessary.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level