Social Media and Content Lead

Grunt Style • San Antonio, TX

15h

About The Position

The Social Media and Content Lead owns Grunt Style’s day-to-day organic social presence, including its social calendar, platform strategy, content creation, publishing, and performance reporting. The role creates engaging, relevant, on-brand content across organic channels and works cross-functionally with Creative, Brand, E-commerce, Influencer, Merchandising, and Marketing to align social content with product launches, promotions, events, and key brand moments.

The ideal candidate combines social strategy with hands-on content creation. They understand what performs on each platform, respond quickly to trends, and can concept, shoot, edit, and publish content. The role also supports paid-social creative, influencer and creator content, campaign development, photoshoots, larger productions, and events.

This is a full-time, Monday-through-Friday role in a fast-paced creative environment with overlapping deadlines, shifting priorities, and short production timelines. Occasional evening or weekend work and travel may be required for launches, photoshoots, events, activations, retail locations, and timely social opportunities.

Requirements

• High school diploma or equivalent; equivalent professional experience may be considered.
• At least 2–3 years of professional experience in social media, content creation, or digital marketing.
• Proven experience managing social accounts for a brand, organization, or established creator.
• Experience creating, shooting, and editing short-form video.
• Experience developing creative for both organic and paid-social environments and using analytics and performance data to inform content.
• Experience working with influencers, creators, athletes, or talent.
• A portfolio demonstrating social content creation, video editing, and brand social media work.
• Working knowledge of Instagram, Facebook, TikTok, YouTube or YouTube Shorts, Meta Business Suite, Meta Ads Manager, social scheduling and publishing platforms, Adobe Creative Suite (particularly Premiere Pro), CapCut or similar, Canva or similar, Wrike or similar project management platforms, and Google Workspace and/or Microsoft Office.
• Strong platform, culture, and trend awareness; judgment in assessing audience fit and protecting the brand’s reputation in community interactions.
• Strong content ideation, short-form storytelling, brand-voice copywriting, video shooting, and editing skills.
• Ability to produce quality content quickly, adapt creative based on feedback and changing priorities, and manage multiple priorities and deadlines independently.
• Ability to interpret social analytics and translate them into actionable content recommendations.
• Strong written and verbal communication and cross-functional collaboration skills.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Advertising, Media, Film, or a related field.
• Three or more years of professional experience in social media, content creation, or digital marketing.
• Experience with a consumer, apparel, lifestyle, entertainment, or culturally driven brand.
• Experience with Shopify, After Effects, and social analytics or reporting platforms.

Responsibilities

• Own the master social content calendar and posting cadence across Grunt Style’s primary channels, aligning content with launches, promotions, events, holidays, partnerships, and key brand dates.
• Coordinate social priorities across teams and proactively identify and fill content-calendar gaps.
• Own day-to-day organic social strategy and channel management, defining how the brand appears on each platform while maintaining a consistent voice, personality, and visual identity.
• Concept, shoot, and edit original social-first content, including short-form video, Reels, TikToks, Stories, product videos, skits, memes, and behind-the-scenes content.
• Translate campaign and launch concepts into platform-native content and work behind or, when appropriate, in front of the camera.
• Monitor platforms, internet culture, memes, sounds, and emerging formats; quickly create timely, on-brand content while balancing planned campaign work.
• Schedule and publish content with accurate creative, copy, links, tags, and timing.
• Repurpose photo, video, and campaign assets for specific platforms and maintain an organized library of content, raw footage, and finished assets for organic and paid use.
• Create original content and variations for paid advertising, collaborate with paid media and performance teams, and apply what is working.
• Use Meta Business Suite for publishing, scheduling, audience insights, boosting, and paid-social best practices.
• Own organic social reporting; track reach, impressions, engagement, video views, watch time, retention, and click-through rate; identify top-performing content, formats, and topics; and share actionable insights with the Director of Creative Marketing and marketing partners.
• Identify trends and concepts for creator initiatives, capture and use content from creators, athletes, and partners, and participate in campaign and brand shoots, productions, events, and activations to capture social-first content.
• Monitor audience conversations and sentiment, moderate spam, fake accounts, and inappropriate content, and escalate potential brand issues.
• Bring forward new ideas, formats, and concepts to evolve Grunt Style’s social presence, and adapt to shifting priorities and last-minute business needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED