Social Media Content Lead

American Eagle Financial Credit Union Incorporated • East Hartford, CT

3d • $63,000 - $83,000 • Hybrid

About The Position

We're looking for someone who lives and breathes social media, understands what captures attention, and knows how to turn great stories into meaningful engagement. As our Social Media Content Lead, you'll play a key role in shaping our digital presence, bringing our brand to life across social platforms and creating content that connects with our members, team members, and communities. In this role, you'll develop and execute social media strategies, create compelling content, manage campaigns, and engage audiences across platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging channels. You'll collaborate closely with marketing, community, and business line teams to amplify key initiatives, support organizational goals, and share the stories that make our brand unique. This is a great fit for someone who combines creativity with strategy, enjoys keeping up with trends, and thrives in a fast-paced environment where no two days are the same. Every day, your work will help strengthen our brand, grow audience engagement, and deepen connections with the people and communities we serve.

Requirements

• Subject Matter Expertise and the ability to collaborate with other areas of the organization to drive engagement on social, and provide guidance and training to other team members.
• Proficiency with social media management platforms such as Hootsuite, Sprout Social, or similar tools.
• Experience with social media analytics and reporting tools.
• Working knowledge of graphic design and video editing software such as Canva, Adobe Creative Suite, Premiere Pro, or CapCut.
• Familiarity with paid social advertising platforms and campaign management.

Nice To Haves

• Bachelor's Degree
• Minimum of 5 years in a previous social media role

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business, community and marketing goals.
• Manage the organization's social media presence across platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging channels.
• Create and maintain a social media content calendar to ensure consistent messaging and engagement.
• Collaborate with marketing, community, and business line teams to support campaigns, promotions, product launches, and company initiatives and act as the social media spokesperson for the team.
• Create engaging and brand-consistent content; both in real-time (travel) and produced.
• Coordinate with internal teams and external vendors to produce high-quality multimedia content.
• Ensure all content aligns with brand standards, regulatory requirements, and marketing objectives.
• Stay current on social media trends, platform updates, industry developments, and emerging technologies.
• Identify opportunities to leverage trending topics, hashtags, and content formats.
• Recommend new strategies and tactics to increase engagement and audience growth.
• Track and analyze social media performance metrics.
• Prepare monthly and quarterly reports with actionable insights and recommendations.
• Use analytics to optimize content, campaigns, and overall social media strategy.

Benefits

• Individual development plans
• Educational reimbursement
• Job shadowing across departments
• Hands-on leadership practice through specialized trainings

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level