Content and Social Media Manager

Palisade Ttahoe • Olympic Valley, CA

2d • $70,300 - $92,400

About The Position

The Social Media & Content Manager leads content planning and social media for Palisades Tahoe. The role sets editorial direction for photo, video, and written content, guiding what is created and how it reaches guests across channels and throughout the resort. The manager uses audience insights and performance data to tell relevant stories, build confidence in the guest experience, and support informed product choices. The role calls for understanding the community that makes Palisades Tahoe special and welcoming new people into its story. The manager supervises and mentors the Social Media & Content Coordinator and Photo and Video Specialist.

This is a year-round salaried position with a base salary range of $70,300–$92,400 per year. Actual salary may vary based on factors including experience, education, training, location, merit, production, responsibilities, and travel. Other compensation may include short- and long-term incentives and region-specific benefits. Applicants must be at least 18 years old.

The position requires regular walking, talking, seeing, and hearing; standing or walking for at least half of a normal eight-hour shift; and occasionally carrying, lifting, pushing, or pulling up to 35 pounds. Occasional squatting, bending, kneeling, reaching, balancing, ladder climbing, and snow shoveling are also required. Work takes place indoors and outdoors, with frequent exposure to weather, extreme cold, wetness, and humidity, and occasional exposure to blizzards and extreme storms. The workplace noise level is usually moderate. Equipment includes a computer, camera, smartphone, video equipment, office equipment, and occasionally skis or a snowboard for on-mountain coverage.

Requirements

• Applicants must be at least 18 years of age.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent work experience.
• At least 4 years of experience in content strategy, content production, editorial publishing, or a related field.
• Experience developing content plans and creative briefs based on audience insights and business goals.
• Experience using performance data to evaluate content and improve results.
• Experience leading creative projects and managing content distribution across social platforms.
• Strong editorial judgment and the ability to recognize compelling stories and determine how to tell them.
• Ability to develop content strategy and translate it into clear plans, creative briefs, and production priorities.
• Strong writing, editing, and visual storytelling skills, with the ability to maintain brand voice across audiences and uses.
• Ability to use audience personas and performance data to guide creative and distribution decisions.
• Understanding of how content supports guest engagement, decision-making, and purchase behavior.
• Experience directing photo and video production for a range of channels and uses.
• Knowledge of social platforms, publishing tools, and analytics, with sound judgment about trends and emerging opportunities.
• Ability to communicate accurately and clearly when conditions change or information is complex.
• Strong organizational skills and ability to balance daily publishing with longer-term production needs.
• Leadership skills, including coaching employees, giving useful creative feedback, and overseeing production partners.
• Ability to build productive working relationships across marketing, mountain operations, and other resort teams.
• Ability to walk or stand for 50% or more of a normal eight-hour work shift.
• Ability to occasionally carry, lift, push, or pull up to 35 pounds; occasionally squat, bend, kneel, reach, and balance; climb ladders; and shovel snow.
• Required visual abilities include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
• A motor vehicle record review may be required.

Nice To Haves

• Experience overseeing photo, video, and editorial content for use across multiple channels.
• Experience managing creative staff and contracted production resources.
• Experience connecting content performance to website traffic, product interest, and purchases.
• Experience managing a content library, including asset organization and usage permissions.
• Experience in tourism, hospitality, outdoor recreation, or a brand with a strong enthusiast community.

Responsibilities

• Develop and oversee the resort’s content strategy, connecting brand direction and business goals with guests’ interests and needs.
• Translate audience personas, performance insights, and seasonal priorities into editorial plans for content creation and distribution.
• Set photo, video, and editorial production priorities with the broader marketing team so content serves needs across channels and the resort.
• Create clear briefs that define each project’s audience, story, purpose, and intended use.
• Guide storytelling that reflects Palisades Tahoe’s character and culture and engages both longtime and new guests.
• Build recurring content series and a consistent publishing calendar while allowing for timely coverage and unexpected stories.
• Work with the Photo and Video Specialist to plan productions that generate material for multiple stories, formats, and future uses.
• Lead social media strategy and publishing across Instagram, TikTok, YouTube, Facebook, and emerging platforms, adapting content to each channel.
• Coordinate with mountain operations and other resort teams to provide accurate, useful information and feature the people and work behind the guest experience.
• Partner with product and channel owners to create content that helps guests understand relevant offerings and take steps toward a visit or purchase.
• Lead community engagement across social channels and use conversations, guest questions, and shared content to strengthen connections and inform storytelling.
• Establish content performance measures, including engagement, website traffic, product interest, and attributable purchases.
• Use reporting and creative testing to improve content decisions, production priorities, and distribution; share findings and recommendations with the marketing team.
• Manage and mentor the Social Media & Content Coordinator and the Photo and Video Specialist.
• Oversee the Photo and Video Specialist’s management of contracted photographers and videographers, ensuring work meets creative expectations, budgets, and timelines.
• Collaborate with athletes, creators, employees, and other contributors to bring credible voices and fresh perspectives into the content program.
• Oversee the content library, asset standards, and usage permissions so teams can find and use approved content efficiently.

Benefits

• Free skiing and riding privileges at 17 resorts, including Palisades Tahoe, Mammoth Mountain, Steamboat, and Solitude.
• Healthcare options for seasonal and year-round employees.
• Discounts on outdoor gear, apparel, and other items.
• 401(k) plan with company match.
• Free and discounted lift tickets.
• 25%–50% discount at Palisades and Alpine food and beverage locations.
• 40% discount at Palisades Tahoe-operated retail stores.
• Employee Assistance Program (EAP).
• Short-term and long-term incentives may be available.
• Region-specific benefits may be available.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager