Content and Social Media Manager

Alterra • Olympic Valley, CA

1d • $70,300 - $92,400 • Onsite

About The Position

The Social Media & Content Manager leads content planning and social media for Palisades Tahoe. This role sets the editorial direction for photo, video, and written content, guiding what we create and how it reaches guests across channels and throughout the resort. The manager uses audience insights and performance data to tell stories that people care about, build confidence in the guest experience, and support relevant product choices. They understand the community that makes Palisades Tahoe special and know how to bring new people into the story. This role manages and mentors the Social Media & Content Coordinator and Photo and Video Specialist. Applicants must be at least 18 years of age.

Requirements

• Strong editorial judgment, with the ability to recognize a compelling story and determine how it should be told.
• Ability to develop content strategy and translate it into clear plans, creative briefs, and production priorities.
• Strong writing, editing, and visual storytelling skills, with the ability to maintain brand voice across different audiences and uses.
• Ability to use audience personas and performance data to guide creative and distribution decisions.
• Understanding of how content supports guest engagement, decision-making, and purchase behavior.
• Experience directing photo and video production for a range of channels and uses.
• Knowledge of social platforms, publishing tools, and analytics, with sound judgment about trends and emerging opportunities.
• Ability to communicate accurately and clearly when conditions change or information is complex.
• Strong organizational skills and the ability to balance daily publishing with longer-term production needs.
• Leadership skills, including the ability to coach employees, give useful creative feedback, and oversee production partners.
• Ability to build productive working relationships across marketing, mountain operations, and other resort teams.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent work experience.
• 4+ years of experience in content strategy, content production, editorial publishing, or a related field.
• Experience developing content plans and creative briefs based on audience insights and business goals.
• Experience using performance data to evaluate content and improve results.
• Experience leading creative projects and managing content distribution across social platforms.

Nice To Haves

• Experience overseeing photo, video, and editorial content for use across multiple channels.
• Experience managing creative staff and contracted production resources.
• Experience connecting content performance to website traffic, product interest, and purchases.
• Experience managing a content library, including asset organization and usage permissions.
• Experience in tourism, hospitality, outdoor recreation, or a brand with a strong enthusiast community.

Responsibilities

• Develop and oversee the resort’s content strategy, connecting brand direction and business goals with the interests and needs of our guests.
• Turn audience personas, performance insights, and seasonal priorities into editorial plans that guide content creation and distribution.
• Set photo, video, and editorial production priorities in collaboration with the broader marketing team, ensuring content serves needs across channels and the resort.
• Provide clear creative direction through briefs that establish the audience, story, purpose, and intended use of each project.
• Guide storytelling that reflects Palisades Tahoe’s character and culture, giving longtime guests reasons to stay connected and new guests reasons to feel welcome.
• Build recurring content series and a consistent publishing calendar while making room for timely coverage and unexpected stories.
• Work with the Photo and Video Specialist to get more from each production, capturing material that can support multiple stories, formats, and future uses.
• Lead social media strategy and publishing across Instagram, TikTok, YouTube, Facebook, and emerging platforms, adapting content to how people use each channel.
• Work with mountain operations and other resort teams to provide accurate, useful information and show the people and work behind the guest experience.
• Partner with product and channel owners to create content that helps guests understand relevant offerings and take the next step toward a visit or purchase.
• Lead community engagement across social channels, using conversations, guest questions, and shared content to strengthen connections and inform future storytelling.
• Establish content performance measures tied to the purpose of the work, including engagement, website traffic, product interest, and attributable purchases.
• Use reporting and creative testing to improve content decisions, production priorities, and distribution. Share findings and recommendations with the marketing team.
• Manage and mentor the Social Media & Content Coordinator.
• Manage and mentor the Photo and Video Specialist.
• Oversee the Photo and Video Specialist’s management of contracted photographers and videographers, ensuring work meets creative expectations, budgets, and timelines.
• Collaborate with athletes, creators, employees, and other contributors to bring credible voices and fresh perspectives into the content program.
• Oversee the content library, asset standards, and usage permissions so teams can find and use approved content efficiently.

Benefits

• Free skiing + riding privileges to 17 iconic resorts including Palisades Tahoe, Mammoth Mountain, Steamboat, Solitude and more!
• Healthcare options for both Seasonal & Year-Round employees
• Generous discounts on outdoor gear, apparel, etc.
• 401(k) plan with generous company match
• Free and discounted lift tickets
• 25%-50% discount at Food & Beverage locations at Palisades & Alpine
• 40% discount at Palisades Tahoe operated retail stores, including The North Face, Patagonia, Oakley, and more!
• Employee Assistance Program (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level