Social Media and Content Specialist

University of St. Augustine for Health Sciences Career Center • Austin, TX

2d • $55,600 - $72,345 • Hybrid

About The Position

The Social Media and Content Specialist is an integral member of the University of St. Augustine for Health Sciences marketing team. The role researches, plans, develops, and maintains the university’s social media profiles and creates original content to promote the brand, increase web traffic, and improve customer engagement. Working closely with the Senior Social Media Strategist, Executive Director Brand Content, marketing colleagues, agency partners, and internal contributors, the specialist helps develop and implement the university’s social media and content marketing strategy in alignment with institutional goals, the strategic plan, and Brand Guidelines.

The specialist identifies and prioritizes content needs, plans content to address them, measures and analyzes results, and recommends and implements strategies and programs. The position manages community outreach, coordinates content from internal partners and external vendors, champions consistent brand use, and hires and manages student workers who help produce social media content. The role also supports content and brand assets for social media, the website, YouTube, and email.

This is a campus-based position with a hybrid schedule requiring at least three days on campus. Travel may be required. Work is primarily in a standard office environment, may involve moderate noise, and includes operating a personal computer for six to eight hours daily and other physical functions associated with an office setting.

Requirements

• Bachelor’s degree in marketing, design, or a related field.
• At least 2–3 years of experience in marketing, preferably including digital and design experience.
• Excellent verbal and written communication skills.
• Demonstrated understanding of social media boosting and graphic design concepts.
• Experience with social media and monitoring campaign results or aggregating performance data for presentation to team members and management.
• Highly developed teamwork skills.
• Knowledge of marketing practices and principles.
• Demonstrated understanding of media placement and graphic design concepts.
• Willingness to work a flexible schedule when required.
• Excellent project management skills and the ability to manage competing priorities and build and maintain strong partner relationships.
• Ability to establish and maintain positive working relationships with supervisors, professional staff and faculty, and coworkers.

Nice To Haves

• Knowledge of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Photography experience.
• Experience with web content management systems and blog platforms such as WordPress.
• Current knowledge of organic search optimization (SEO) techniques and best practices.

Responsibilities

• Manage comments, direct messages, and other community outreach using an appropriate tone and content.
• Research audience preferences and current trends; create engaging text, image, and video content and design posts that sustain reader interest and generate buzz around programs.
• Coordinate social media scheduling and production with vendors and contractors, and write creative briefs for video and other creative assets.
• Stay current on changes across social platforms, measure social engagement and other Key Predictive Indicators, and review campaign results.
• Review agency output and provide critical feedback to ensure content meets brand standards.
• Hire and coach student social media content creators to produce relevant, cohesive content.
• Assist in overseeing the layout of social media accounts.
• Attend university events when appropriate to support social media, photography, and videography initiatives.
• Participate in brand strategy discussions and collaborate with the creative team to ensure content supports strategic objectives across social media, the website, YouTube, and email.
• Coordinate with copywriters and internal and external content creators and reviewers to produce accurate, engaging content.
• Follow brand standards and usage guidelines and help maintain consistency across social campaigns and content.
• Collaborate with departments to solicit stories and content ideas.
• Serve as a brand ambassador and advise on proper brand use across advertising, promotions, internal publications, marketing, social media, and other settings.
• Monitor schedules, production, distribution arrangements, and other details to ensure timely completion and quality control of marketing activities and publications.
• Establish and maintain contacts with internal and external marketing professionals and vendors.
• Perform other duties and responsibilities management may assign.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level