Content Creator & Social Media Specialist

DeNooyer Chevrolet • Town of Colonie, NY

9d • Onsite

About The Position

DeNooyer Chevrolet is seeking a hands-on Content Creator & Social Media Specialist to capture the people, vehicles, and community involvement that make the dealership special. The role creates and publishes photography, video, and written content for dealership marketing and social media, including coverage of everyday dealership activities and community events. The specialist works with people throughout the dealership, brings forward creative ideas, and helps showcase the dealership’s connection to the Capital Region.

Requirements

• Experience creating content for a business, organization, or personal brand.
• Strong photography, video editing, and writing skills.
• Familiarity with Canva, CapCut, Adobe Creative Cloud, or similar tools.
• Understanding of social media platforms, trends, and short-form video.
• Outgoing personality and confidence interacting with employees, customers, and event attendees.
• Strong organizational skills and attention to detail.
• Initiative to take an idea from concept to finished post.
• Availability to work on-site at the dealership and attend occasional evening or weekend events.

Nice To Haves

• Automotive experience is a plus, but is not required.

Responsibilities

• Take photos, film videos, and edit content for dealership social media and marketing.
• Plan, write, schedule, and publish content across platforms such as Facebook, Instagram, and TikTok.
• Showcase vehicles, customer deliveries, employee spotlights, behind-the-scenes moments, and special promotions.
• Attend dealership-sponsored events, fundraisers, and philanthropic activities to capture photos and videos.
• Create content before, during, and after events to highlight supported organizations and causes.
• Maintain a content calendar and an organized collection of photos and videos.
• Monitor comments and messages, respond appropriately, and direct customer inquiries to the appropriate team.
• Follow social media trends and suggest creative ways to grow reach and engagement.
• Track content performance and use insights to improve future posts.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed