Content Creator & Social Media Specialist

DeNooyer Chevrolet • Colonie, NY

8d • Onsite

About The Position

DeNooyer Chevrolet is seeking a creative, outgoing Content Creator & Social Media Specialist to showcase its vehicles, employees, and community involvement. The role creates, edits, schedules, and publishes content for Facebook, Instagram, TikTok, and other social media channels. Content includes vehicle walkarounds, customer deliveries, employee spotlights, behind-the-scenes moments, and coverage of dealership-sponsored charity events, fundraisers, and community activities.

The specialist promotes upcoming events and highlights the people and organizations supported by the dealership. Day-to-day work includes maintaining a content calendar, organizing photos and videos, monitoring comments and messages, directing customer questions to the appropriate team, developing new ideas, and reviewing content performance to improve engagement and grow the audience. The position is on-site and includes attending occasional evening or weekend events.

Requirements

• Strong photography, video editing, and writing skills.
• Understanding of social media and enjoyment of connecting with people.
• Organized, takes initiative, and able to carry an idea from concept to published content.
• Comfortable approaching employees, customers, and event attendees to capture stories and moments.
• Able to work on-site and attend occasional evening or weekend events.

Nice To Haves

• Experience creating content for a business, organization, or personal brand.
• Familiarity with Canva, CapCut, or Adobe Creative Cloud.
• Automotive experience.

Responsibilities

• Create, edit, schedule, and publish content for social media channels, including Facebook, Instagram, and TikTok.
• Capture vehicle walkarounds, customer deliveries, employee spotlights, and behind-the-scenes moments.
• Attend dealership-sponsored charity events, fundraisers, and community activities to capture photos and videos.
• Create content promoting upcoming events and highlighting people and organizations the dealership supports.
• Maintain a content calendar and organize photos and videos.
• Monitor comments and messages and direct customer questions to the appropriate team.
• Develop fresh content ideas and review performance to improve engagement and grow the audience.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed