Content Marketing & Social Media Specialist – AI Consumer Apps

Baidu • Mountain View, CA

8d • Onsite

About The Position

The Content Marketing & Social Media Specialist will help grow the brand presence and drive user acquisition in the US market for a new AI voice productivity app that transforms natural speech into polished communication across desktop and mobile. This is a contractor role based on-site in Mountain View, California, with an expectation of working on-site at least four days per week.

The specialist will develop and execute social content strategies, create engaging posts and videos, grow communities, support product launches and acquisition experiments, monitor AI trends and competitors, and collaborate with Product, Design, and Engineering on positioning, messaging, and campaigns. The role calls for a creative, proactive, data-driven person who is passionate about AI and comfortable taking ownership in a fast-paced startup environment.

Requirements

• Fluency in written and spoken Mandarin.
• Strong fluency in English communication.
• 1–3 years of experience in content marketing, social media marketing, growth marketing, or consumer app marketing.
• Hands-on experience managing social media accounts and creating engaging content, especially on X, LinkedIn, and Reddit.
• Strong understanding of consumer AI trends, including AI productivity, voice apps, AI image/video generation, and AI coding tools.
• Excellent writing, storytelling, and communication skills, with the ability to independently create and publish content.
• Creative, proactive, and data-driven, and comfortable working in a fast-paced startup environment.
• Passion for AI, self-motivation, eagerness to learn, and enthusiasm for working with a small, ambitious team.
• Enjoy experimenting with new ideas, taking ownership, and turning creative concepts into results.

Responsibilities

• Develop and execute content strategies across X (Twitter), LinkedIn, Reddit, YouTube, TikTok, and other relevant platforms.
• Create social posts, short-form videos, product demos, tutorials, and AI-related content to drive organic growth.
• Build and engage with AI communities, influencers, and creators to increase brand awareness and user engagement.
• Support product launches, including Product Hunt, creator partnerships, and user acquisition experiments.
• Monitor emerging AI products, viral trends, and competitor strategies to identify content and growth opportunities.
• Work with Product, Design, and Engineering teams on product positioning, messaging, and marketing campaigns.

Benefits

• Free lunch and dinner every workday at the Mountain View office.
• Opportunity to shape the brand and growth strategy from day one.
• Work on a new AI consumer product.

What This Job Offers

• Career Level: Entry Level
• Education Level: No Education Listed