Marketing Coordinator | Regulated DTC Consumer Brand

Atomic HR • Montevideo, Latam

7d

About The Position

This is a hands-on marketing generalist role at a small, founder-led consumer brand based in Austin, Texas, selling tobacco-free nicotine pouches direct-to-consumer in the UK. Since major advertising platforms prohibit nicotine advertising, the role focuses on building and connecting organic, owned, retention, referral, retail, partnership, and field-marketing channels without paid social or paid search. The position combines practical marketing execution with using AI tools and automation to connect systems, clean lists, and reduce repetitive manual work. The Marketing Coordinator works directly with the two founders and collaborates with sales, field, and partnerships teams, with substantial ownership and visibility.

Marketing must comply with category restrictions: no health, quit-smoking, or performance claims; marketing must be limited to adults aged 18 and older and to the UK. Success includes establishing a largely self-running retail and partner outreach process, equipping the field team and improving its results, building steady growth through search, email, retention, and referral programs, and producing reliable metrics from company data.

The role is based in Austin, Texas, or remote with 9–5 Central Time overlap. Compensation depends on experience and location. The interview process includes an application note about a Claude Code build, a 30-minute screening call, a paid exercise of about three hours, and a working session with a founder.

Requirements

• Hands-on experience using Claude Code or a similar AI coding tool to build something real that remains in use; stated as the one must-have.
• At least 3 years of marketing experience.
• Experience personally running cold email outreach using a tool such as Apollo and an email sequencing tool.
• Comfort working with spreadsheets and data.
• Some scripting experience in Python or JavaScript, or experience directing AI to write scripts.
• Familiarity with connecting tools through APIs.
• A good marketing eye and clear, simple writing.

Nice To Haves

• SQL skills; the posting notes that learning SQL with help is acceptable.
• Experience with Apollo, n8n, SQL databases, SEO tools, or AI image tools.
• Marketing experience in a regulated industry such as alcohol, supplements, pharmaceuticals, or gambling.
• DTC, subscription, or ecommerce experience, especially with retention and referral programs.

Responsibilities

• Build and run outreach to retailers and partners, including identifying contacts, writing emails, and tracking results.
• Support the field team with target lists, routes, one-pagers, and post-visit follow-up emails.
• Own email and SMS marketing, subscription retention programs such as win-back and pause offers, referral programs, and search/content.
• Create marketing visuals with AI tools while following the brand’s existing look and feel.
• Automate recurring manual tasks.
• Track results using the company’s order and subscription data and flag anomalies.
• Work with the sales, field, and partnerships teams to run campaigns.

Benefits

• Real ownership and autonomy over the growth strategy.
• Opportunity to help build the company’s AI and automation setup from the ground up.
• Direct work with the two founders.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed