Marketing and Brand Coordinator

Planet 13•, FL

About The Position

The Marketing and Brand Coordinator supports the Marketing Manager, Brand Partnerships & Activations, with planning, coordinating, and executing internal and external events, retail activations, physician partnerships, and brand partnerships. The role coordinates vendors, activation logistics, print production, promotional materials, and project tracking, and supports the Marketing Manager in maintaining existing physician relationships. The successful candidate is highly organized, detail-oriented, and an excellent written and verbal communicator, with the ability to coordinate multiple projects, deadlines, and stakeholders in a fast-paced environment. The position has no supervisory responsibilities and involves travel up to 25% based on business and activation needs. The role requires an associate or bachelor's degree in Merchandising, Marketing, Product Curation, Business Administration, or a related field; at least three years of relevant experience and/or training; or an equivalent combination. Candidates must be at least 21 years old and have a valid driver's license. Proficiency in Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint, and industry-specific software is required. The job involves regular travel between retail locations and event sites, indoor and outdoor work in varying weather conditions, and possible exposure to cannabis, cannabis odors, and cannabis smoke.

Requirements

Associate or bachelor's degree in Merchandising, Marketing, Product Curation, Business Administration, or a related field; or a minimum of three years of relevant experience and/or training; or an equivalent combination of education and experience.
Must be at least 21 years of age.
Valid driver's license.
Proficiency in Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint, and industry-specific software.
Ability to read and interpret safety rules, regulations, operating and maintenance instructions, and procedure manuals.
Ability to perform basic arithmetic and compute rates, ratios, and percentages, and to draw and interpret graphs.
Ability to apply common-sense understanding to written, oral, or diagrammed instructions and solve problems involving several concrete variables in standardized situations.
Ability to coordinate multiple projects, deadlines, and stakeholders in a fast-paced environment.
Strong organization, attention to detail, and written and verbal communication skills.
Ability to meet the physical demands of the role, including occasionally lifting and/or moving up to 50 pounds.

Responsibilities

Assist the Marketing Manager with planning, coordinating, and executing internal and external events, retail activations, physician partnerships, and brand partnerships.
Support maintenance of existing physician relationships by coordinating activation dates, schedules, logistics, materials, and follow-up communications as directed.
Lead vendor coordination and communication for activations, including outreach to prospective vendors and ongoing communication with confirmed partners.
Serve as the primary contact for participating vendors and coordinate activation dates, schedules, setup requirements, deliverables, and other logistics.
Ensure participating physicians and retail teams receive schedules, event details, materials, and logistical information for physician activations.
Track physician activations, vendor participation, contact information, scheduled dates, and outstanding follow-ups accurately.
Document meeting notes, track action items, communicate next steps, and follow up with internal and external stakeholders.
Maintain current project and activation tracking, deadlines, responsibilities, and status updates in Monday.com and other internal systems.
Communicate clearly, promptly, and professionally via email, phone, virtual meetings, and in-person interactions.
Coordinate marketing print production, including confirming approved creative, submitting print orders, obtaining invoice approvals, communicating quantities and delivery locations, and tracking orders through completion.
Coordinate distribution and tracking of activation materials, including giveaways, promotional items, hat presses, hats, patches, and other event assets.
Track the location and movement of shared marketing and activation assets and communicate replenishment or additional material needs to the Marketing Manager.
Collect event information, feedback, and results from participating teams to support post-activation reporting.
Collaborate with Marketing, Retail, Sales, and other internal teams to execute marketing initiatives.
Travel up to 25% based on business and activation needs.
Comply with HR policies, including confidentiality and non-disclosure requirements.
Assist with implementation of company policies, standard operating procedures, and performance standards.
Maintain a clean and organized work environment.
Comply daily with company policies, including state and local regulations, security and access protocols, dress code, and work schedules.