Brand and Marketing Specialist

Goodstart • San Francisco, CA

5d

About The Position

The Brand and Marketing Specialist helps bring the Goodstart brand to life through campaigns, content and experiences that connect with families, educators and communities across Australia. The role delivers integrated marketing campaigns that support business growth, strengthen brand awareness and position Goodstart as a trusted leader in early childhood education and care.

Working closely with the Brand and Marketing Lead, the specialist coordinates and delivers end-to-end marketing initiatives across brand, services and talent acquisition. The work spans campaign planning, content creation, partnerships, reporting and presenting to stakeholders. The role supports enrolments, engagement and brand growth through thoughtful, insight-led marketing.

Requirements

• Tertiary qualifications in Marketing, Advertising, Business or a related discipline.
• At least 5 years' experience in a marketing, brand and/or campaign-focused role.
• Experience delivering multi-channel marketing campaigns from planning through to execution.
• Strong content creation and copywriting skills, with the ability to tailor messaging across multiple channels and audiences.
• Experience managing digital marketing channels, including email marketing, social media and website content.
• Strong stakeholder management, communication and project coordination skills.
• A highly organised, analytical and proactive approach, with the ability to manage multiple priorities and deliver outcomes.
• Current QLD Working with Children Check.
• Willingness to obtain a Certificate of Completion for the National Child Safety Foundation Training, completed via the Geccko platform.

Nice To Haves

• Experience with Canva, Adobe Creative Suite and website CMS platforms.
• Experience within the Education or Not-for-Profit sector.

Responsibilities

• Deliver end-to-end marketing campaigns that support brand growth, family acquisition and talent attraction.
• Develop compelling content and campaign assets that engage audiences across multiple channels.
• Coordinate photoshoots, partnerships and promotional activities that strengthen the Goodstart brand.
• Use customer insights, market trends and campaign data to improve marketing performance.
• Maintain brand consistency and provide trusted marketing advice across the business.
• Build strong relationships with stakeholders, suppliers and agency partners to deliver exceptional outcomes.

Benefits

• Salary packaging benefits available through AccessPay (eligibility applies).
• Access to discounted childcare.
• Fitness Passport, with access to gyms and pools for the employee and family at a heavily discounted price.
• Discounted health care and access to an employee wellbeing program with BUPA.
• Exclusive discounts on travel, gym memberships, Apple and Dell products, and more.
• Optional free annual flu shot.
• Option to purchase extra leave.
• First Nations Support and Cultural Leave.
• Investment in growth and development, with support, tools, training and experiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level