Marketing & Brand Specialist

Daniels Construction•Madison, WI

About The Position

Join Daniels Construction as a Marketing & Brand Specialist to showcase the company’s expertise, strengthen its reputation, and support its continued success. The role works closely with Business Development, Preconstruction, Operations, and Leadership to translate strategic priorities into clear messaging, effective marketing activity, and measurable results while maintaining and strengthening Daniels’ core brand. The specialist leads marketing projects from concept through completion, develops brand-consistent content and campaigns, supports photography and events, and maintains marketing resources. The role also contributes to proposals and strategic pursuits, conducts market research, and evaluates marketing performance. The position requires collaboration across departments, sound judgment, initiative, and the ability to manage multiple priorities. Travel to job sites, company activities, and events is required as needed. As a federal contractor, employees in field and office roles must pass a drug screen upon acceptance and are subject to quarterly random drug screens.

Requirements

Bachelor’s degree in marketing, Business, Communications, or a related field; equivalent relevant education and experience may be considered.
Professional marketing experience demonstrating the ability to manage projects, collaborate with stakeholders, and execute marketing initiatives from concept through completion.
Excellent written and verbal communication skills, with strong attention to detail, messaging, and brand consistency.
Proficiency with digital marketing and social media platforms, including Meta Business Suite, Google Analytics, social media scheduling tools, or similar platforms.
Graphic design and content creation proficiency using Canva, Adobe Illustrator, or similar platforms.
Photography skills and ability to capture high-quality project, employee, and event content.
Working knowledge of digital marketing, SEO, social media, website content strategy, and current marketing best practices.
Ability to interpret marketing performance data and use analytics to evaluate results, identify trends, and recommend improvements.
Strong organizational and project management skills, including the ability to prioritize multiple projects and deadlines and adapt to changing business needs.
Demonstrated initiative, resourcefulness, problem-solving ability, and sound judgment, including the ability to work independently while recognizing when input or alignment is needed.
Reliable transportation and ability to travel to job sites, company activities, and events as needed.
Employees in field and office roles must pass a drug screen upon acceptance and are subject to quarterly random drug screens.

Nice To Haves

Experience with WordPress or other website content management systems.
Basic video production and editing experience.

Responsibilities

Lead marketing projects from concept to completion.
Maintain consistent branding across platforms and materials.
Create market-focused messaging and marketing assets.
Identify and share project, employee, and company stories.
Develop and execute targeted marketing campaigns.
Design digital and print marketing materials.
Support content creation highlighting company achievements.
Manage and organize marketing assets and brand resources.
Capture jobsite, employee, and project milestone photography.
Coordinate professional project photography and video.
Support project celebrations, community events, and recruiting initiatives.
Manage award submissions, sponsorships, and marketing partnerships.
Conduct market, customer, and competitor research.
Build and maintain libraries of project stories, testimonials, and marketing assets.
Support proposals, presentations, and strategic pursuits with compelling content.
Manage promotional items, branding assets, and marketing data.
Collaborate across departments to gather content and ensure brand consistency.
Prioritize multiple projects while delivering quality results and innovative solutions.
Use analytics to evaluate marketing results, identify trends, and recommend improvements.