Senior Brand Marketing Specialist

Edible Arrangements, LLC•Atlanta, GA

23h•Onsite

About The Position

Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide. Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; edibles.com™, a trusted marketplace for low-dosage THC & CBD wellness products; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate. As a Sr. Brand Specialist, you will support the Brand Director to execute the brand strategy and drive traffic and sales through compelling campaigns for the Edible brand. You will own the development of marketing campaigns to build brand awareness and equity, strategically acquiring new customers, and driving retention and loyalty. If you enjoy using both the left and right sides of your brain, can create both data-driven creative briefs and manage breakthrough and relevant creative execution that result in world-class marketing campaigns for an iconic and beloved brand, then this role is for you!

Requirements

Bachelor’s degree in Marketing, Communications, or related field; or equivalent work experience
4-6 years of marketing experience, preferably in B2C, eCommerce, or with a nationally respected advertising agency
Experience managing multiple workstreams simultaneously with a strong track record of meeting deadlines across cross-functional teams
Strong understanding of translating brand strategy into marketing campaigns, consumer insights, market trends, and competitive analysis
Skilled in clear, concise verbal and written communication, including structured documents and PPT presentations
Proven ability to lead cross-functional teams, prioritize effectively, and manage multiple projects simultaneously
Familiarity with project management and asset management tools (e.g., Monday.com, Cloudinary, or similar)
Proficiency in Microsoft Office and marketing analytics tools, with a strong grasp of setting and measuring marketing KPIs

Nice To Haves

Strong analytical and strategic mindset, ensuring all work is data driven and aligned with business objectives
You know how to deliver creative feedback in a way that’s grounded in the brief, data, and is not prescriptive
Natural leader and team player, adept at working with multiple stakeholders to drive projects forward
Highly organized, proactive, and able to thrive in a fast-paced, evolving environment
Comfortable navigating ambiguity, making informed decisions, and adjusting strategies as needed

Responsibilities

Drive the execution of Edible brand campaigns meeting growth objectives by leveraging consumer insights, category and consumer trends, and your understanding of the competitive landscape
Serve as the connective tissue between the Innovation, E-Commerce, Brand Channels, Store Operations, and Technology teams to execute strategy for marketing elements that support overall marketing objectives for the brand
Integrate the brand strategy across all customer touchpoints (email, paid media, e-commerce, local activations, etc.), and act as the brand steward to ensure continuity in creative & messaging across channels and adherence to brand guidelines
Write creative briefs working with internal teams and external agencies to deliver creative and messaging consistent with brand standards
Develop and execute marketing/promotional campaigns to increase sales and profitability
Act as a brand ambassador, ensuring ideas and activations are aligned with the Edible brand standards and that the brand is represented accurately in all materials.