Marketing Brand Specialist

Alliance Franchise Brands•Plymouth, MI

1d•Hybrid

About The Position

The Brand Marketing Specialist serves as a primary marketing resource for Franchise Members, providing guidance and support to help drive local business growth. This role partners directly with Franchise Members to identify opportunities, develop marketing strategies, and execute programs across multiple channels, including email marketing, websites, social media, SEO, SEM, direct mail, and other business development initiatives. Working closely with internal marketing teams, agency partners, and Franchise Members throughout the U.S. and Canada, the Brand Marketing Specialist helps maximize the effectiveness of local marketing efforts, drive lead generation and customer engagement, and ensure alignment with brand standards.

Requirements

Excellent written, verbal and presentation skills.
Strong interpersonal skills with the ability to collaborate effectively across teams.
Knowledge of marketing best practices across multiple channels (search, social media, direct mail, email).
Analytical mindset with the ability to interpret performance metrics and adjust strategies for improved results.
Customer-focused with a proactive, solution-oriented and responsive approach.
Strong time management and organizational skills, able to manage multiple projects and stakeholders simultaneously.
Ability to work independently while maintaining effective team collaboration.
Bachelor’s degree in marketing, business, communications or a related field.
Minimum of 3 years of professional marketing experience.
Proven ability to execute local marketing plans.
Strong understanding of local market dynamics and multi-channel marketing strategies.
Ability to take directions and see projects through to completion.

Nice To Haves

Preferred experience in franchising or multi-brand environment
Experience working with small business owners a plus.
Solid Understanding of Google Analytics and Ads platforms
Proficient in Microsoft Excel and Dynamics 365. Experience with Monday.com or other project management software a bonus.

Responsibilities

Serve as a key point of contact for Franchise Members, providing proactive, responsive and high-quality marketing support.
Manage marketing help desk inquiries / cases, ensuring timely resolution of issues and clear communication throughout the process.
Provide strategic guidance on local marketing programs, campaigns, and best practices to help Franchise Members achieve their business goals.
Develop and implement local marketing plans for Franchise Members, providing strategic recommendations that drive local business growth and strengthen brand presence.
Support the development and execution of local marketing and lead generation programs across multiple channels.
Track and analyze Franchise Member participation in marketing programs and campaigns, identifying opportunities to improve engagement and performance.
Collaborate with internal teams and agency partners to ensure successful implementation of marketing initiatives.
Ensure brand consistency and compliance with established brand standards across all marketing activities and communications.
Educate Franchise Members on marketing best practices, tools and resources to enhance their local marketing success.
Assist in reviewing content on Franchise Member intranet, as well as training on Learning Management System to ensure information is updated and accurate.
Assist with training sessions, webinars, and one-on-one guidance on marketing platforms, campaigns and performance reporting.
Coordinate content with Marketing and Communications teams to distribute timely and relevant monthly brand updates to Franchise Members.
Partner with internal teams including Sales, Training, Operations and Communications to align marketing activities with broader business objectives and brand strategy.
Understand priorities and projects from other teams to identify areas where marketing can align and support.