Brand Marketing

Vitalize•San Francisco, CA

21h•$160,000 - $190,000•Onsite

About The Position

Vitalize is seeking its first Brand Marketing hire to build a brand that resonates with healthcare leaders. This role will shape Vitalize's perception, including its voice, creative direction, and campaigns. It's a hands-on position for a creative individual who can translate complex ideas into memorable campaigns and experiences. The Brand Marketing hire will collaborate across the company to establish a distinctive and credible brand that healthcare leaders recognize, trust, and are eager to learn more about.

Requirements

5+ years of experience in brand marketing, preferably in B2B technology, healthcare, or a similarly complex industry.
Exceptional creative instincts and a strong point of view on creating distinctive and memorable brands.
Experience developing and executing brand campaigns from conception to launch.
Strong writing and storytelling skills, with the ability to simplify and compellingly communicate complex ideas.
Experience collaborating with creative teams, designers, agencies, and executives.
Understanding of how to build credibility with a sophisticated audience.
Ability to balance brand-building objectives with business outcomes.
High level of ownership and comfort with building initiatives from the ground up.
Curiosity, strong judgment, and the ability to quickly become an expert in the healthcare industry.

Nice To Haves

Healthcare experience is a plus.

Responsibilities

Build the Vitalize brand, developing and evolving its look, sound, and feel across all external touchpoints.
Shape the brand voice, ensuring a clear and distinctive tone is consistently applied across the website, campaigns, social media, events, and other channels.
Create memorable brand campaigns and moments to increase Vitalize's visibility among healthcare leaders.
Lead major brand moments, including company milestones, industry events, product launches, and other awareness-building opportunities.
Partner with founders and leaders to develop their external presence and contribute Vitalize's perspective to industry conversations.
Create exceptional experiences that introduce people to Vitalize through innovative online and in-person approaches.
Protect brand consistency by establishing systems, guidelines, and a creative foundation for scalable brand growth.
Measure brand impact by developing methods to track growth in awareness, recognition, and engagement.