DIRECTOR, BRAND MARKETING

Jack In The Box•San Diego, TX

5d•$140,000 - $200,000•Hybrid

About The Position

This role is responsible for leading the development and execution of integrated brand marketing initiatives that strengthen brand equity, drive traffic and sales, and bring the Jack in the Box brand strategy to life across all consumer touchpoints. This role partners closely with Product Marketing, Growth Marketing, Strategic Insights, Creative Services, Media, and agency partners to develop breakthrough campaigns, launch new products and promotions, and ensure a consistent, distinctive brand experience. Acts as a steward of the Jack in the Box brand, translating strategy into actionable marketing plans, briefs, campaigns, and programs that resonate with consumers and deliver measurable business results.

Requirements

Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or related field required.
8+ years of progressive experience in brand management, consumer marketing, advertising, or integrated marketing.
Experience in Restaurant, Consumer Packaged Goods, Retail, Hospitality, or other consumer-facing industries preferred.
Multi-unit and franchise experience highly desired.
Demonstrates strong strategic and consumer-centric thinking.
Maintains a results-oriented mindset with a focus on growth and business impact.
Leads with curiosity, creativity, and an ownership mentality.
Builds effective relationships and collaborates across diverse teams.
Operates with agility in a fast-paced and dynamic environment.
Encourages innovation, continuous improvement, and learning.
Builds trust through integrity, accountability, and transparent communication.
Fosters a culture of continuous improvement, innovation, and learning.
Strong understanding of brand strategy, campaign development, and integrated marketing planning.
Experience managing cross-functional initiatives and agency relationships.
Knowledge of paid, owned, and earned marketing channels.
Strong understanding of consumer behavior, marketing fundamentals, and brand-building principles.
Excellent project management and organizational skills.
Strong written, verbal, presentation, and storytelling abilities.
Ability to manage multiple priorities and deliver results in a fast-paced environment.
Strong analytical and problem-solving capabilities.
Ability to influence stakeholders and drive alignment across the organization.
Proficient knowledge of personal computers and Microsoft Office 365 (i.e., Word, Excel).
Demonstrates integrity and ethical behavior.

Nice To Haves

MBA preferred.
Experience in Restaurant, Consumer Packaged Goods, Retail, Hospitality, or other consumer-facing industries preferred.
Multi-unit and franchise experience highly desired.

Responsibilities

Leads the development of annual and quarterly brand marketing plans that support business objectives, drive customer engagement, and strengthen brand relevance.
Partners with respective VP to translate brand positioning into actionable marketing strategies and communications plans.
Maintains a deep understanding of consumer behavior, category dynamics, cultural trends, and competitive activity to identify growth opportunities.
Supports the development of campaign strategies, messaging frameworks, and integrated marketing programs.
Helps define key success metrics and evaluates performance against established objectives.
Leads the planning and execution of integrated marketing campaigns across paid, owned, and earned channels.
Develops comprehensive campaign briefs and manages the end-to-end process from strategy through execution and post-analysis.
Partners closely with Media, Social, Public Relations, Influencer, CRM, and Digital teams to ensure cohesive, omnichannel execution.
Oversees campaign calendars and ensures marketing initiatives are delivered on time, on budget, and with operational excellence.
Supports seasonal, promotional, menu innovation, and brand-building initiatives throughout the year.
Serves as day-to-day lead for agency partners, providing strategic direction, clear feedback, and effective project management.
Collaborates with agency partners on creative development, campaign ideation, production, and execution.
Evaluates creative concepts, messaging, and communications materials to ensure alignment with brand strategy and business objectives.
Ensures all creative work reflects Jack in the Box's distinct brand voice, personality, and standards.
Supports production processes including photo shoots, content creation, broadcast production, social content development, and related brand assets.
Partners closely with Product Marketing teams to develop launch strategies and marketing support plans for menu innovation and promotional initiatives.
Ensures product launches are supported by clear consumer insights, compelling communication strategies, and effective activation plans.
Coordinates cross-functional efforts to ensure alignment across marketing, operations, culinary, supply chain, and franchise stakeholders.
Supports go-to-market planning and execution for key brand initiatives.
Partners closely with Product Marketing and Culinary teams to establish innovation priorities and platform strategies.
Acts as a guardian of the Jack in the Box brand, ensuring consistency across marketing communications, consumer experiences, and creative expression.
Reviews marketing materials, campaigns, and partner deliverables for adherence to brand standards and guidelines.
Helps evolve and maintain brand assets, messaging frameworks, and communication principles.
Identifies opportunities to strengthen brand distinctiveness and consumer relevance.
Monitors campaign performance and business results, identifying opportunities for optimization and improvement.
Partners with Strategic Insights and Marketing Analytics teams to evaluate effectiveness and ROI.
Leverages research, consumer learning, and performance data to continuously improve future marketing initiatives.
Supports annual marketing planning, budgeting, forecasting, and resource allocation processes.