Marketing Director, Brand Management

Swisher•Jacksonville, FL

3d•Hybrid

About The Position

The Marketing Director, Brand Management is responsible for leading the strategic direction, growth and profitability for a portfolio of brands within the company’s broader brand ecosystem. This role is responsible for shaping long-term brand vision, showcasing deep consumer-centricity and creating breakthrough marketing programs. This is a hybrid position requiring a commitment to be onsite in Jacksonville, FL for a minimum of two weeks per month.

Requirements

Bachelor’s degree in Marketing, Business Administration or related field; MBA strongly preferred
10+ years of progressive brand management or general management experience in consumer packaged goods
Proven success in managing large-scale brands and scaling emerging brands
Experience leading cross-functional teams and managing P&L
Strong familiarity with convenience store and mass merch retail, digital commerce, and omnichannel strategies
Expertise in consumer insights, brand positioning, and integrated marketing communications
Strong understanding of innovation lifecycle management, from concept to commercialization
Excellent communication and storytelling skills, with the ability to translate data into compelling narratives for executive audiences
Exceptional leadership, team development, and communication skills
Passion for innovation and building brands with cultural relevance
Demonstrated leadership capabilities to include team development, internal and external stakeholder management, and strategic influence

Responsibilities

Develop and implement brand and business strategies for the product portfolio aligned with company objectives, market dynamics, and consumer trends
Own financial responsibility for the brand portfolio to include annual planning, forecasting, and delivery of revenue, profit, and share targets
Lead brand positioning, architecture, and marketing activation to build equity and engagement; manage relationships with influencers and other external marketing partners
Lead pipeline development in partnership with R&D to drive meaningful innovation and product optimization
Build, mentor, and lead a high-performing team of professionals; foster a culture of collaboration, agility, and accountability
Oversee go-to-market strategies tailored for convenience store retail, digital platforms, and emerging channels; partner with sales to optimize distribution and pricing strategies
Champion consumer-centric thinking using insights and analytics to guide decisions on product development, advertising, and investment allocation
Serve as a senior cross-functional partner, collaborating with manufacturing, supply chain, finance, sales, legal, insights, and business analytics teams to ensure brand growth is sustainable and scalable
Lead, manage, and develop a team of Brand Managers and marketing professionals