Coordinator, Brand Marketing (NARS)
About The Position
The Coordinator, Brand Marketing supports NARS marketing objectives and strategies in the US market. The role maintains key marketing tools, supports timely US forecasts, and collaborates with cross-functional teams to gather and share information. It also conducts market research and competitive analysis, supports external partnerships, and helps execute marketing initiatives. The coordinator contributes to effective communication and alignment across the organization to support consumer-relevant marketing and business growth. The position supports day-to-day launch planning, forecasting, launch materials and recaps, partner initiatives, market research, and cross-functional coordination. The NARS team works in a creative environment emphasizing innovation, inclusivity, diversity, self-expression, authenticity, and artistry.
Requirements
- Bachelor’s degree in marketing, business, or a related field.
- Proven experience in marketing coordination or a similar role.
- Strong understanding of beauty marketing, consumers, and social media platforms.
- Ability to contribute ideas to marketing plans and programs and manage external partners.
- Exceptional oral, written, communication, and presentation skills.
- Analytical and problem-solving skills.
- Ability to manage multiple priorities and deadlines and adapt in a fast-paced environment.
- Team-oriented, proactive, energetic, creative, and strong interpersonal and leadership skills.
- Self-starter with eagerness to learn, grow, and take on new tasks.
- Strong sense of urgency and ability to manage details and projects while responding to changing priorities and feedback.
- Proficiency with MS Word, Excel, and PowerPoint.
Nice To Haves
- Approximately 2 years of work experience preferred.
- Prior experience in the beauty industry is a plus.
Responsibilities
- Support the Brand Manager with launch timing and innovation information and maintain accurate launch calendars, incorporating retailer updates and communicating changes to stakeholders.
- Coordinate marketing forecast submissions by creating fact sheets, updating forecast trackers and deadlines, coordinating sample forecasts, managing pre-series forecasting activities, and conducting shade penetration for key launches.
- Support development of 360-degree launch decks, manage launch recaps, capture feedback, and communicate learnings to stakeholders.
- Build relationships with Ratings & Reviews and Subscription Box partners and distribute product and tactical information to support initiatives.
- Research and analyze competitor activity, product launches, and promotional campaigns, particularly on digital platforms.
- Identify industry trends and consumer behavior shifts and provide actionable insights and strategic recommendations.
- Prepare reports and presentations summarizing research findings and communicate insights to stakeholders.
- Support the Brand Marketing Team with ad hoc requests and analyses using tools such as Item Master Attribute and Circana.
- Coordinate and compile information for meetings and major presentations; prepare, maintain, and distribute marketing documents and reports.
- Perform other duties as needed to support the organization’s vision, mission, and values.
Benefits
- Medical, dental, and vision insurance
- Life and disability insurance
- Paid time off
- Paid volunteer days
- Paid company holidays
- Paid parental leave
- 401(k) with 6% company match
- Talent development and learning programs
- Internal and international mobility
- Product discounts and annual gratis
- Employee-led affinity groups
- Tuition reimbursement
- Possible discretionary annual bonus
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
