Brand and Leasing Coordinator

GHP Management Corporation•Los Angeles, CA

9d•$22 - $23•Onsite

About The Position

The Brand and Leasing Coordinator plays a vital role in creating an engaging, vibrant, and high-performing community at The Lorenzo. This role blends event planning, marketing strategy, and leasing support to drive occupancy, resident satisfaction, and community reputation. You’ll be the face of The Lorenzo at events, the voice behind our marketing efforts, and a key team member ensuring prospects and residents feel connected and supported.

Requirements

1–3 years of marketing, leasing, event coordination, or related experience (student housing or hospitality preferred).
Strong communication and interpersonal skills; outgoing, enthusiastic, and approachable.
Knowledge of social media platforms, Microsoft Office Suite, and Canva/Adobe Creative Suite preferred.
Ability to work flexible hours including evenings, weekends, and during peak move-in/move-out seasons (July–September).
Comfortable working both independently and as part of a collaborative team.
Must have unrestricted work authorization to work in the United States
Must be willing to submit to a background investigation.

Nice To Haves

student housing or hospitality preferred

Responsibilities

Plan, host, and attend social, recreational, and educational events (from game nights to large community celebrations).
Build relationships through campus and community outreach, positioning The Lorenzo as the go-to student housing community.
Collaborate with the Resident Life team to execute monthly floor and resident engagement events.
Ensure events remain within budgets, negotiate vendor pricing, and track/reconcile event spending.
Ensure events are purpose-driven and contribute to leasing, renewals, and resident satisfaction.
Generate leads through outreach and events, inputting them into the CRM system.
Create and design flyers, social media content, and promotional materials that align with Lorenzo branding.
Partner with Corporate Marketing on campaigns, SEO, and digital strategies.
Maintain up-to-date listings on the community website and ILS platforms.
Provide regular reports on traffic, leads, and leasing conversion.
Maintain marketing collateral, displays, and promotional items.
Create email and text campaign messaging.
Post daily adverts to Craigslist and Facebook Marketplace.
Support leasing by giving property tours, assisting with move-ins, completing lease files, and contributing to occupancy goals.
Maintain and grow The Lorenzo’s social media presence (Facebook, Instagram, TikTok, X, BlueSky, WeChat, Red Note, YouTube, etc.).
Develop and implement a social media calendar with engaging, interactive content.
Promote positive online reviews and monitor the community’s reputation across platforms.
Maintains and updates the Google Business Listing and other public profiles.
Assist with move-in/move-out, turn events, and large-scale community projects.
Help organize and maintain marketing/event storage and supplies.
Provide administrative support such as scheduling, reporting, and communications.
Promote and uphold company values and a resident-first culture.
Additional duties as assigned.