Consumer Engagement Manager

Monster Energy • Phoenix, AZ

2d

About The Position

The Consumer Engagement Manager brings the Monster Energy brand to life in their market through events, strategic partnerships, and consumer experiences. The role leads a team of Brand Ambassadors, works with internal stakeholders, and oversees event execution from concept through completion. The successful candidate can manage competing priorities in a fast-paced environment and is passionate about building brand connections in local communities.

The role partners with Brand Managers, Field Marketing Managers, and local sales teams to deliver event and sampling programs aligned with national and regional strategies. It includes developing Brand Ambassadors, cultivating local event and community opportunities, managing event logistics and reporting, communicating market insights and program performance to leadership, and maintaining company assets.

Requirements

• At least 1 year of experience in event marketing, experiential marketing, brand promotions, grassroots marketing, or special events.
• At least 1 year of experience leading, coaching, or managing teams.
• Strong organizational skills and ability to manage multiple projects and priorities simultaneously.
• Excellent verbal and written communication skills and ability to build relationships with internal and external stakeholders.
• Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
• Ability to learn and use technologies, systems, and tools associated with the role.
• Self-motivated and adaptable, and comfortable working in a dynamic, fast-paced environment.
• Valid driver's license and ability to travel as needed.

Nice To Haves

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Responsibilities

• Partner with Brand Managers, Field Marketing Managers, and local sales teams to execute customized event and sampling programs aligned with national and regional brand strategies.
• Recruit, hire, train, coach, and manage a high-performing team of Brand Ambassadors.
• Provide ongoing leadership, communication, and development to maintain brand standards and executional excellence at events and activations.
• Research, secure, and cultivate local event opportunities, partnerships, and community relationships that reach target consumers.
• Manage event planning and execution, including staffing, logistics, product distribution, transportation, vendor coordination, permits, insurance, and post-event recap reporting.
• Identify emerging trends, organizations, and consumer groups within the market to expand brand presence and engagement opportunities.
• Prepare Brand Ambassadors to represent the brand through strong consumer interaction and event execution.
• Complete administrative responsibilities accurately and on time, including event reporting, budget tracking, recaps, and regional documentation.
• Maintain regular communication with leadership, providing updates on event activity, market insights, and program performance.
• Oversee and maintain company assets, including inventory, storage facilities, vehicles, event equipment, and promotional materials.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed