Consumer Engagement Manager

Monster Energy • Phoenix, AZ

1d

About The Position

As a Consumer Engagement Manager, you bring the Monster Energy brand to life within your market through events, strategic partnerships, and consumer experiences. You lead a team of Brand Ambassadors, work with internal stakeholders, and oversee event execution from concept through completion. The role calls for someone who thrives in a fast-paced environment, manages competing priorities, and builds meaningful brand connections in local communities.

You partner with Brand Managers, Field Marketing Managers, and local sales teams to carry out event and sampling programs aligned with national and regional brand strategies. You manage Brand Ambassador recruitment, training, coaching, and development, as well as event planning and execution. The role also includes identifying local engagement opportunities, managing administrative reporting and budgets, communicating program performance and market insights to leadership, and overseeing company assets such as inventory, vehicles, storage facilities, equipment, and promotional materials.

Requirements

• At least 1 year of experience in event marketing, experiential marketing, brand promotions, grassroots marketing, or special events.
• At least 1 year of experience leading, coaching, or managing teams.
• Strong organizational skills and ability to manage multiple projects and priorities simultaneously.
• Excellent verbal and written communication skills and ability to build relationships with internal and external stakeholders.
• Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
• Ability to learn and effectively use new technologies, systems, and tools associated with the role.
• Self-motivated and adaptable, with comfort working in a dynamic, fast-paced environment.
• Valid driver's license and ability to travel as needed.

Nice To Haves

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Responsibilities

• Partner with Brand Managers, Field Marketing Managers, and local sales teams to execute customized event and sampling programs aligned with national and regional brand strategies.
• Recruit, hire, train, coach, and manage a high-performing team of Brand Ambassadors.
• Provide leadership, communication, and development to maintain brand standards and executional excellence at events and activations.
• Research, secure, and cultivate local event opportunities, partnerships, and community relationships that reach target consumers.
• Manage event planning and execution, including staffing, logistics, product distribution, transportation, vendor coordination, permits, insurance, and post-event recap reporting.
• Identify emerging trends, organizations, and consumer groups within the market to expand brand presence and engagement opportunities.
• Prepare Brand Ambassadors to represent the brand through strong consumer interactions and event execution.
• Complete administrative responsibilities accurately and on time, including event reporting, budget tracking, recaps, and regional documentation.
• Communicate regularly with leadership, providing timely updates on event activity, market insights, and program performance.
• Oversee and maintain company assets, including inventory, storage facilities, vehicles, event equipment, and promotional materials.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed