Cetaphil Brand Manager, Consumer

Galderma•Miami, FL

About The Position

Galderma is seeking a strategic, detail-oriented, consumer-first Brand Manager to support U.S. commercialization plans and core portfolio management for Cetaphil Skincare. The role supports core products, optimization of existing SKUs, and new product innovation across U.S. retail channels. The Brand Manager supports marketing planning, reporting, and commercialization of the core portfolio, partnering with U.S.-based cross-functional teams including sales, analytics, finance, regulatory, and legal. The position reports to the Senior Brand Manager / Director on the brand. The role supports U.S. go-to-market execution, cross-functional and retail collaboration, market analytics and insights, core portfolio management, and innovation and product development. It coordinates multiple workstreams and contributes to marketing plans, launch execution, performance monitoring, portfolio decisions, and consumer research. Standard office activities include extended computer use and virtual and in-person meetings. Occasional travel may be required depending on business needs.

Requirements

Five years of CPG experience in a marketing role.
Bachelor’s degree from a four-year college or university.
Experience supporting core portfolio projects, product or marketing launches, and ongoing brand management.
Ability to tie marketing objectives to overall performance metrics and/or ROI.
Financial skills to manage budgets with precision and focus spending on measurable impact.
Familiarity with the U.S. retail landscape and consumer shopping behaviors across mass, drug, grocery, and/or ecommerce.
Strong analytical and project management skills.
Experience with tools such as Nielsen, Circana/IRI, and Numerator.
Experience leading 360 communications campaigns across media channels, including influence/advocacy and ecommerce.
Strong organization skills and ability to manage multiple priorities and timelines.
Excellent communication, collaboration, and problem-solving skills.
Ability to adapt to consumer, shopper, and retailer trends and needs.
Hands-on, collaborative, and flexible approach, with a can-do attitude and ability to work across functions.
Expertise in PowerPoint, Word, Excel, Circana databases, and other industry tools.
Ability to perform standard office activities, including extended computer use and participation in virtual and in-person meetings.
Must be eligible to work in the United States; the role does not offer work authorization sponsorship.

Nice To Haves

Beauty, personal care, or skincare experience.
Experience in brand, category, innovation, or market research.

Responsibilities

Support execution of 360° marketing plans for new innovations and core portfolio priorities in the U.S.
Collaborate with Global Marketing, U.S. Trade Marketing, Sales, Ecommerce, Media, and PRC teams to support launch execution.
Support development of U.S.-specific marketing materials.
Monitor in-market execution and performance, flag issues or opportunities, and recommend optimizations.
Help manage timelines and deliverables to ensure commercial readiness across channels and customers.
Contribute to consumer promotions, ecommerce, and shopper marketing program execution, including in-store displays.
Coordinate day-to-day project activity across innovation, core, and go-to-market workstreams.
Collaborate with R&D, Sales, Trade, Creative, Regulatory, Packaging, and Supply Chain teams to align and execute plans.
Partner with Global Marketing to adapt global assets to U.S.-specific needs and retailer requirements.
Use syndicated data and shopper and consumer insights to inform business decisions.
Monitor competitive landscape and trends to identify threats, opportunities, and white space in the U.S. market.
Track and report performance initiatives to guide marketing and commercial strategies.
Help manage and optimize the core product portfolio and analyze SKU performance to support lifecycle decisions, value optimization, and pack/price architecture improvements.
Coordinate with Supply Chain and Sales to address core product supply, forecasting, or packaging issues.
Support promotional planning and demand-driving activities for hero SKUs and top-performing core items.
Help identify and evaluate new product opportunities tailored to the U.S. market.
Support development of U.S. innovation briefs, including pricing, positioning, packaging, claims, and consumer insights.
Assist in coordinating consumer research and testing tied to new product development.