Brand Manager – Planters® Portfolio - Foodservice/Convenience Channel

Hormel Foods•Austin, MN

4d•Onsite

About The Position

Hormel Foods is hiring a Brand Manager for its Planters® portfolio in the Foodservice/Convenience channel, based at its global headquarters in Austin, Minnesota. The position may be offered at Brand Manager I or Brand Manager II level depending on the candidate’s experience and skillset. The Brand Manager develops and executes annual operating plans, manages brand equity and portfolio growth, supports sales in the convenience channel, and works across functions to achieve business objectives. A comprehensive relocation package to the Austin area will be provided if needed.

Requirements

Bachelor’s degree.
At least 3 years of marketing or brand management experience.
Pattern of initiative.
Proven problem-solving and decision-making skills.
Ability to work effectively in a team environment on a variety of complex projects.
Strong analytical and time-management skills.
Highly developed interpersonal and organizational skills.
Well-developed written and verbal communication skills.
Demonstrated creative-thinking skills.
Demonstrated aptitude and effectiveness in budget and financial management.
Must be a U.S. citizen or national, lawful permanent resident, or otherwise authorized to work in the United States without requiring employment visa sponsorship now or in the future.

Nice To Haves

Retail/CPG marketing or sales experience.

Responsibilities

Develop and execute annual operating plan financial targets, establishing objectives, strategies, and tactics to achieve them.
Achieve volume, net revenue, and gross margin targets.
Lead brand equity development and consumer engagement strategies and tactics.
Work with agency partners to create annual consumer media, promotion, and public relations plans.
Identify new product and line-extension opportunities by analyzing consumer trends, evaluating market needs and potential, and building business cases.
Manage the branded portfolio to maintain relevance, including SKU rationalization, PPA, and customer and consumer touchpoints.
Build strong relationships with the Direct Sales and Distribution Team and agency partners supporting C-store and unattended retail initiatives.
Provide strategic support, including presentations and materials, to support the company’s role as a business partner and thought leader in the Convenience channel.
Lead operations, logistics, forecasting, and purchasing departments in managing finished goods and supply inventories.
Lead and manage indirect cross-functional team members on projects that support brand initiatives and business needs.
Collaborate with category management on strategic selling, develop trade strategy, monitor marketplace dynamics, and implement corrective action when necessary.
Establish strong and trusted working relationships with cross-functional team members.