Associate Brand Manager - Foodservice

Smithfield Foods•Smithfield, VA

13d

About The Position

Join Smithfield Culinary as an Associate Brand Manager, Foodservice, leading marketing initiatives to drive brand growth and sales. The role manages brand and product materials, supports national and local marketing programs, and collaborates with internal teams and external partners. It calls for a strategic, results-oriented marketer who can develop and execute marketing plans and use metrics to support sales and distributor business goals. The position reports to the Foodservice Marketing Director. The Associate Brand Manager serves as a product expert across multiple categories, analyzes market trends, supports category strategy and performance analysis, and contributes to product development and market assessments. The role also supports the annual marketing plan, manages agency relationships and digital resources, and helps ensure consistent brand messaging across advertising and promotions. The expected annual pay range is $55,000–$82,500. Relocation is not available.

Requirements

Bachelor’s degree from an accredited college or university in Marketing or a related field and at least 3 years of relevant experience, or an equivalent combination of education and experience.
Experience acting as a lead by providing training, coaching, or mentoring to less experienced staff, or by managing a process or project.
Understanding of brand and product management disciplines, key marketing strategies, media, and selling dynamics.
Familiarity with Power BI, SAP, and PMDM.
Proficiency in Microsoft Office Suite, including Word, PowerPoint, and Excel.
Strong verbal and written communication and interpersonal skills.
Superior project management and process improvement skills.
Ability to prioritize projects, organize resources, and direct projects efficiently to produce high-quality and high-quantity outputs that add value to the company.
Ability to manage multiple projects at a time.
Ability to maintain attention to detail, multitask, and work well under pressure.
Ability to work well with others in a fast-paced, dynamic environment.
Ability to be respectful, approachable, and team-oriented while building strong working relationships and a positive work environment.

Nice To Haves

B2B marketing experience with a food manufacturer or agency.
Direct experience or high-level knowledge of the foodservice industry.

Responsibilities

Serve as a product expert across multiple categories.
Analyze market trends, adjust strategies based on insights, and help drive category strategy and performance analysis.
Develop and distribute sales tools, including imagery, videos, sell sheets, and point-of-sale materials.
Collaborate with cross-functional teams to streamline product information.
Assist with legal approvals and customized sales presentations.
Participate in strategic meetings to align business goals.
Manage agency relationships and internal and external presentations.
Oversee digital resources, including the website, social media, and internal tools.
Support execution of the annual marketing plan to meet growth objectives.
Ensure consistent brand messaging across advertising and promotions.
Provide feedback on creative work and manage marketing partnerships.
Contribute to product development and market assessments.
Lead brainstorming sessions to explore new ideas.
Partner with innovation teams to launch and optimize products.
Perform other duties as assigned.